Fast Facts

Macmillan Learning is seeking a Senior Marketing Manager for Platform Product who will lead go-to-market strategies and create impactful positioning and messaging based on market insights, enhancing the reach and efficacy of their technology platforms.

Responsibilities: Develop and execute go-to-market strategies, synthesize market data, create positioning and messaging, manage cross-functional teams, and provide sales enablement tools while fostering a market feedback loop.

Skills: Strong communication skills, product marketing experience, data analysis capabilities, team-oriented mindset, and technical proficiency in products and industries relevant to the role.

Qualifications: Bachelor's degree with a minimum of 2 years of product marketing experience, preferred 3-5 years in technology product marketing or SAAS, and experience with AI marketing tools.

Location: Position based in the United States with potential travel of about 15%.

Compensation: $115000 - $130000 / Annually

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we’d love to hear from you!

The Senior Marketing Manager, Platform Product is a central figure within Macmillan Learning's marketing organization. This product marketing expert serves as the most trusted expert in developing go-to-market initiatives that reflect a deep understanding of market trends, customer needs, buyers, use cases, and differentiated positioning and messaging. The analytical and creative marketing strategist who will excel in this role demonstrates a track-record of creating and fostering scalable feedback loops that underscore a deep understanding of the needs of target audiences, ensures effective positioning and messaging, and delivers desired revenue and activation results.

This role reports directly to the VP of Marketing Strategy and is responsible for working closely with stakeholders in Product, Learning Science, Discipline Marketing, Market Development, Brand Experience, and Discipline Strategy Teams to develop strategic plans that provide clear direction for go-to-market strategies for Platform solutions, tactical marketing campaigns, communicate the value of products and features, provide a framework for discipline and course-level technology marketing strategies, and identify and champion strategies based on technology product marketing best practices to address current market and realities and product capabilities. This role does not have managerial responsibilities.

We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.

Responsibilities include, but are not limited to:

Go-to-Market Strategy

• Develop and lead go-to-market strategies for Macmillan Learning's technology platforms.
• Synthesize market and product data to develop strategic marketing plans that inform marketing campaign activities to ensure technology and enterprise solutions meet company revenue and activation goals.
• Lead cross-functional go-to-market teams to inform product development roadmaps, position important new products, features, and capabilities to the market.
• Build key themes and stories to support product launches and releases.
• Understand and contribute to product and feature positioning and messaging to clearly differentiate Macmillan Learning's Platform solutions in the market. 

Positioning and Messaging

• Synthesize market insights to create effectively segmented positioning, draft personas, and messaging that brings technical concepts to life through use cases and storytelling.
• Provide the product information and stories to inform channel and discipline marketing campaigns, content marketing asset development, website strategies, webinars, and other demand-gen tactics.
• Personally develop key positioning and messaging documents, competitive analyses, sales enablement presentations, and data sheets.

Voice of the Market

• Be the central voice for market information from prospects and existing customers that provides clear direction on market segmentation, competitive landscape, differentiators, and opportunities.
• Create and foster scalable internal feedback loop to understand customer needs, inform product roadmap, ensure message efficacy, and deliver solutions to challenges uncovered.
• Provide feedback from market research and customer interactions to product management teams.
• Plan, execute, and synthesize appropriate market research in conjunction with Market Development, LSI, and Product teams.
• Analyze the adopter-flows and recommend mechanisms for delivering frictionless buyer and onboarding processes and increase adoption and usage.

Sales Enablement

• Partners closely with discipline marketing, product team, and sales manager to create standardized sales tools, training, and insights that reinforce product value that excite existing customers and help win new business.
• Create and deliver impactful templates for sales presentations, sales battlecards, product positioning guides, product comparison guides, and competitive intelligence, that can be easily customized for specific disciplines while ensuring materials are aligned with marketing strategies and responsive to market needs.

Required Qualifications:

• Bachelors Degree
• Minimum of 2 years product marketing experience (any industry).
• Strong written and verbal communication skills including the ability to communicate effectively across departments and teams.
• Team oriented with a positive can-do attitude, experienced working in a cross functional role with highly distributed teams.
• Ability to analyze and synthesize data to identify and clearly articulate objectives and pathway to implement new objectives.
• Ability to work independently and create goals and vision in ambiguous or new situations.
• Ability to quickly identify and respond to market trends.
• Technically savvy - able to quickly attain deep knowledge of our products, solutions, and industries we're involved in.
• Strong presentation skills

Preferred Qualifications:

• Knowledge of PowerBI and Salesforce.
• Excellent communicator and cross-functional partner, great at building relationships.
• 3-5 years technology product marketing, SAAS experience.
• Experience with AI-supported marketing workflows, tools, and analytics.
• Product Marketing Alliance certification

Salary Range: $115,000- $130,000

Exemption Status: Exempt

Physical Requirements:

This position requires periods of close concentration, ability to multi-task; travel about 15%, seasonally and overtime work - more than 40 hours a week - as needed.

Benefits

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee’s date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity 
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.  

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, veteran, family and economic status and background, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels.You can read more about our Diversity, Equity, & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education’s guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.