Principal Manager, Global Media Planning
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Principal Manager, Global Media Planning
As a Senior/Principal Manager of Global Media Planning, you’ll play a key role in shaping how our brand and demand generation campaigns reach and resonate with audiences worldwide. You will lead the paid media strategies that connect diverse markets and cultures, working closely with marketing teams across regions to create impactful, data-driven campaigns that reflect a truly global perspective. Your insights and leadership will help Qualtrics stay ahead in digital marketing innovation, delivering value for both customers and the business.
- Develop and execute media strategies that align with business goals and cultural differences across markets
- Collaborate effectively with cross-functional, global teams to ensure media plans amplify diverse voices
- Leverage data to refine campaigns and optimize budgets for maximum impact
- Communicate clearly and influence stakeholders at all levels with transparency and respect
- Proactively lead media planning processes with agility and inclusivity
- Foster psychological safety, encouraging team collaboration and open idea-sharing
- Embrace continuous learning about evolving digital trends and inclusive marketing best practices
- Expand your strategic leadership by guiding multi-market media planning at scale
- Deepen your expertise in global paid media channels and advanced analytics tools
- Develop stronger cross-cultural communication and stakeholder influence skills
- Gain experience managing external agency partnerships within diverse global contexts
- Deliver comprehensive paid media strategies that drive brand awareness and demand generation globally
- Collaborate with regional and channel leads to align campaigns with local market needs and perspectives
- Manage media budgets thoughtfully to ensure efficient allocation and measurable ROI
- Lead inclusive planning sessions with stakeholders, ensuring all voices contribute to strategy
- Optimize media workflows and documentation to support diverse teams and working styles
- Use data insights to recommend media plan adjustments fostering both business growth and inclusivity
- 7-10+ years of hands-on digital media planning experience, ideally with exposure to global or multi-regional markets
- Proven ability to analyze complex data sets and translate insights into actionable media strategies
- Experience managing large media budgets with strong financial stewardship
- Demonstrated success influencing stakeholders and collaborating across varied teams and cultures
- Preferred: B2B media planning experience aligned with longer sales cycles and account-based marketing
- Preferred: Proficiency with Tableau or similar data visualization tools
- Preferred: Experience managing external media agencies and diverse partnership dynamics
- We work as one global team, valuing each member’s unique perspective and cultural background
- Our team is deeply committed to delivering measurable business impact through customer-obsessed media strategies
- Collaboration and psychological safety fuel our ability to innovate and solve complex challenges together
- We prioritize continuous growth, offering opportunities to learn new skills and experiment with emerging platforms
- Our team embodies Qualtrics’ values: transparency, being all in, customer obsession, one team, and scrappy resourcefulness
- Hybrid work model with 3 days in-office collaboration and flexibility for remote or alternative work locations up to 2 weeks per year
- Access to extensive learning and development resources supporting career growth and skill advancement
- Inclusive Employee Resource Groups (Q-Groups) supporting diverse communities and fostering belonging
- Comprehensive health and wellness benefits to support your well-being
- Company-wide focus on meaningful work that lowers the world’s tolerance for bad experiences — because what we build makes a difference
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