Media Buyer(Snap & Pinterest Specialist) - 43524520843
Job Title: Media Buyer — Snap & Pinterest Specialist
Job Type: Full-time/ Remote
Work Hours: EST preferred
Job Overview:
We're helping a company that's transforming canine health with transparent, high-quality, science-backed supplements find a Media Buyer — Snap & Pinterest Specialist. In this role, you'll be responsible for creating and executing platform-specific media strategies that authentically connect with dog lovers. You will drive awareness and demand for their key products, like joint care and dental health, by focusing on measurable outcomes and creative storytelling.
Responsibilities:
- Strategically negotiate and purchase ad placements on Snapchat and Pinterest to boost brand visibility and conversions.
- Manage budgets, optimize performance, and ensure timely campaign execution.
- Develop engaging ad assets that align with the brand’s authentic and transparent voice.
- Monitor campaign KPIs, including ROAS, CPM, CTR, and conversion rates.
- Run A/B tests on ad creative, formats, and targeting to continuously improve results.
- Coordinate with broader digital marketing channels to reinforce messaging consistency and performance synergy.
- Stay updated on Snapchat and Pinterest best practices, platform innovations, and audience behavior.
- Must-Have:
- 2–4 years of media buying experience, with proven success on Snapchat and Pinterest.
- Strong analytical skills with familiarity in ad platform dashboards and performance tracking.
- Excellent negotiation and communication skills.
- Creative mindset with an instinct for audience-driven visual storytelling.
- Able to work during Eastern Time core hours.
- Nice-to-Have:
- Passion for pet wellness or e-commerce.
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