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Program Manager, In-Services - Alfred Music

Company Information

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic, and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music. 

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As a Program Manager, In-Services, you will bring your passion and deep expertise to build and maintain strong relationships with schools, educators, and music institutions. In this role, you will promote our family of brands and educational music materials, support teachers in curriculum planning and implementation, advocate for our products and our differentiators, and expand Alfred Music and MakeMusic’s presence and recognition within the academic music community.

This role sits on our Educational Programs team and reports directly to the Director, Educational Services.

Core Functions: 

  • Develop and implement a newly expanded Music Brands In-Service program.
  • Establish and maintain relationships with K-12 music educators, school administrators, Higher-Education Professors, and private music instructors, creating and editing sales pipeline for Alfred and MakeMusic Cloud.
  • Coordinate with Alfred and MakeMusic Sales Teams, and Adoptions Manager to secure new district multi-year contracts. 
  • Provide curriculum support and recommendations to K-12 educators based on their teaching needs.
  • Attend and represent the company at music education conferences, trade shows, and school district meetings.
  • Conduct workshops and presentations for educators to demonstrate product offerings and best practices.
  • Collaborate with the marketing, growth marketing, and product development teams to provide feedback from educators and help tailor future products.
  • Manage and coordinate direct sales of Alfred Music products to educational institutions, focusing on securing multi-year adoptions and ensuring alignment with district needs and curriculum goals.
  • Partner with the MakeMusic Cloud Sales team to strategically cross-sell Alfred Music and MakeMusic products, maximizing value for educators and institutions, with a focus on multi-year adoptions. 
  • Maintain accurate records of sales, outreach efforts, and customer interactions in the company’s CRM system.
  • Stay up to date with music education trends, school funding opportunities, and educational policies that impact music programs.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Required Qualifications: 

  • 5-10 years of experience in music education, sales, or music publishing 
  • 1-2+ years of experience in Sales, preferably within the music education space 
  • Demonstrated ability to create, refine, and execute sales processes that deliver results
  • Proficient in Hubspot, Salesforce (or equivalent CRM), and other sales and support tools
  • Strong knowledge of music curriculum, pedagogy, and educational materials, including core Alfred Music Method Books. Excellent communication, presentation, and interpersonal skills.
  • Ability to work independently, manage a territory, and meet sales targets.
  • Willingness to travel for school visits, conferences, and industry events.
  • Bachelor’s degree in Music, Music Education, Business, or a related field (or equivalent experience). 

Desired Qualifications: 

  • Ability to quickly and effectively engage with influencers across the music and edtech industries.
  • Demonstrated ability to take ownership and accountability, and act on goals and objectives.
  • Self-starter, high-energy, with creative problem-solving abilities and the ability to execute on business objectives.
  • Strong teamwork and interpersonal skills.
  • Proven business communication and writing skills with demonstrated ability to communicate with key corporate executives, co-workers, and industry contacts in a professional manner.

Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associates degrees, bootcamps, online training, professional certifications, self-teaching and more.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Benefits

Compensation

Peaksware/Alfred Music is committed to fair and equitable compensation practices. The annual salary range for this role in Colorado is $58,477 - $97,461. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation, including bonus.

Benefits and Perks

Health

  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • Paid Parental Leave
  • Teladoc
  • Employee Assistance Program (EAP)
  • Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

  • Company-paid Short Term Disability
  • Company-paid Long Term Disability
  • Company-paid Basic Life Insurance and AD&D
  • Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional

  • 401(K)
  • 401(K) Matching
  • Pet Insurance
  • 12 paid holidays annually and discretionary Flexible Time Off (FTO)
  • Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
  • Access to the Performance and Recovery Center (PARC), our on-site fitness facility
  • Employee only access to on-site locker rooms and showers
  • Employee only access to secure, indoor bike storage
  • Access to our onsite Music Studio
  • An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
  • Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
  • Access to e-bikes available exclusively to Peaksware employees
  • Significant investment in resources for employee growth and development
  • Corporate discounts on select gym memberships and top brand gear
  • Flexible work schedule in a culture of trust

Please contact [email protected] if you require a reasonable accommodation to review our website or to apply online.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Travel Requirements
Willingness and ability to travel up to 15% of the time. Anticipated travel to include internal company events, meetings and training as well as customer events, trade shows and customer visits.

To view the Peaksware Privacy Policy, click here. By submitting an application, you acknowledge and agree to the Peaksware Privacy Policy.

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Average salary estimate

$77969 / YEARLY (est.)
min
max
$58477K
$97461K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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We provide funding, guidance, accountability and best practices to a growing portfolio of companies that connect performers, instructors and creators through content and software platforms to help people achieve their best through deliberate pract...

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Full-time, hybrid
DATE POSTED
September 11, 2025
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