Head of AI for Ecommerce Company (US-Based, Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client is looking for a Head of AI to own the strategy, implementation, and management of all AI systems across Vieira’s brands and clients. You’ll act as both a builder and a strategist, constantly identifying, testing, and refining AI-powered solutions that drive acquisition, retention, operations, and offer performance.

This isn’t a pure technical role. You need to understand how DTC businesses grow, move fast with imperfect input (like a tweet or a YouTube tutorial), and bring high-leverage ideas to life.

Responsibilities:

• Lead AI system buildouts across: Acquisition: Creative iteration, AI listicles/advertorials, VSLs, funnel asset generation. Retention: Email/SMS flows, upsell logic, VIP flows, UGC automation. Operations: GPT-based customer support, context profile setup, founder productivity workflows. Offer/Funnel: Quiz funnels, evergreen offer stacks, backend flow alignment.
• Take raw input (voice notes, tweets, threads, Looms) and translate into functioning automations and workflows.
• Work with and deploy tools like ChatGPT, Rebuy, Synthflow, Airtable, Make.com, Zapier, ElevenLabs, and others.
• Troubleshoot errors in automations or AI agents.
• Set up and manage context profiles and embeddings for brand training.
• Optimize automations over time based on business feedback loops.
• Document systems for reuse and scale.
• Empower team members and clients with SOPs, tutorials, and prompt templates.
• Share new tools, frameworks, and growth hacks regularly with founders and marketing teams.

• Experience building AI-driven automations, agents, or tools (no need to be an ML engineer, but you must know how to prompt, build, and ship).
• Ability to apply AI tools to real-world e-commerce challenges (preferably Shopify-based).
• Strong intuition for growth, retention, customer experience, and performance marketing.
• Self-starter with relentless curiosity, experimentation, and bias toward action.
• Bonus: Prior work at or with DTC brands or agencies. Experience with prompt engineering, Make/Zapier/Airtable, or building with GPT-4, Claude, or open-source LLMs.

• Work from Anywhere
• Competitive Salary in USD