Digital PR Specialist

Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines.

We’re hiring a Digital PR Specialist to own the development and execution of creative, high impact digital PR campaigns that earn high-quality brand mentions and backlinks for our clients.

You’ll be responsible for the end-to-end process of developing the campaign strategy, gathering data (through market surveys and research), producing data-driven content, identifying outreach opportunities, pitching journalists and influencers, and securing coverage that supports clients’ SEO, GEO (generative engine optimization), and brand goals.

You’ll work closely with organic growth strategy, editorial, and outreach teams to bring campaigns to life. You’ll be expected to take initiative, own campaign outcomes, and collaborate effectively across functions.

This is the perfect role for someone experienced in executing digital PR campaigns and securing coverage, and looking for more ownership, creativity, a chance to develop deep expertise, and grow into a leader.

You'll have the autonomy to shape your campaigns and the support to develop your skills, so if that kind of ownership excites you, read on.

Your responsibilities

Your job as a Digital PR Specialist will include:

Campaign Execution & Media Relations

• Lead the day-to-day execution of digital PR campaigns across US, UK, and international markets.

• Develop digital PR campaigns for clients to get high-quality placements and brand mentions.

• Develop and outreach strategies, media lists, and editorial calendars in collaboration with organic growth strategy, editorial, and outreach teams.

• Create and send personalized pitches to journalists, editors, and bloggers to secure high-quality media coverage and backlinks.

• Collaborate with writers, editors, and designers to produce campaign assets.

• Monitor journalist response rates and continuously optimize outreach for relevance and performance.

Collaboration & Cross-Functional Support

• Partner with organic growth strategists to ensure digital PR campaigns align with client growth goals and priorities.

• Coordinate with the editorial team to ensure timely development of supporting content assets.

• Partner with the outreach team to refine messaging and angles and pitch journalists.

• Support international campaigns by working with external PR partners or freelancers when needed.

Client Communication & Support

• Join select client calls to present digital PR ideas, share progress, and report campaign outcomes.

• Respond to ad hoc client requests related to PR timelines, deliverables, and mention quality.

Analytics & Reporting

• Track and report on campaign performance metrics, including backlinks earned, domain authority, coverage relevance, and traffic/referral lift.
  Use tools like BuzzStream, Ahrefs, and Google Analytics to extract insights and improve campaign strategies.

Team & Function Development (Future Growth Path)

• Help identify process or skill gaps that impact campaign delivery or performance.

• Contribute to developing internal SOPs, templates, and tools to improve efficiency.

• Support hiring, onboarding, and training as the team expands.

The application passcode is: "I love digital PR"

Who you are

• You have 3–5 years of experience in Digital PR, ideally in an agency environment, with a track record of executing successful campaigns that drive coverage and high-quality backlinks.

• Demonstrated success in delivering high-quality PR campaigns with measurable SEO and branding impact.

• You’ve worked closely with internal and client stakeholders to bring campaigns from concept to execution.

• You have a good understanding of the US and/or UK media landscape, have an active network of journalist and influencer contacts, and know how to research and engage with journalists who care about your story.

• You’re comfortable owning the end-to-end outreach process and can refine messaging based on journalist feedback.

• You can clearly articulate your ideas and campaign outcomes to clients and internal teams.

• You have excellent communication skills and executive presence in client-facing roles.

• You’re detail-oriented and organized, balancing multiple campaigns while keeping timelines, deliverables, and quality in check.

• You’re adaptable and action-oriented—you don’t wait around for perfect conditions to move forward, and you learn quickly from what works and what doesn’t.

• You’re a strong collaborator who thrives in cross-functional environments and sees feedback as a tool for improvement.

• You’re great at working independently. You’re proactive, comfortable setting and achieving your own goals, and communicate what you’re working on. You don't need or want to be managed, and you don't depend on stress or high-pressure environments to get your work done.

• You’re excited by the potential to grow into a team lead as the department scales and new digital PR specialists are brought on.

• Bonus: You have a working knowledge of SEO fundamentals and how digital PR ties into organic growth and content strategy.

Last but not least, you're not an asshole. We spend a lot of our days engaging with team members and clients. There's no room for assholes. You're friendly, eager to jump in and take ownership, and love to work as a team to be successful.

Why you should work with us

We're here to help you do great work and grow personally and professionally.

• Remote flexibility: We’re a 100% remote company, so you can work from anywhere.

• Rapid skill development: Working with us means you’ll grow your skills faster than you would at a large company.

• Opportunity for responsibility: We offer ample opportunities to take on more responsibility and make a significant impact.

• Coaching: We’ll coach you up toward becoming world-class at your function.

• Team trips: We take team trips each year to cities like Los Angeles, Boston, Austin, and Chicago to get some time together in person.

Benefits

We’re fortunate to offer competitive salaries and benefits, and we strive to create an environment that allows you to do your best work, develop your skills, and grow your career.

• Health insurance - 90% of medical, dental, and vision insurance premiums paid for employees in the US

• 401k with employer match - We’ll match 100% of your contributions up to the first 3% of pay. Then match 50% of your contributions on the next 2% of pay.

• Profit share - Opportunity to participate in quarterly profit share program after 1 year of employment.

• Unlimited vacation - We trust you to take care of your work and communicate when you need time off. We recommend taking a minimum of 14 days a year.

• Learning and development stipend - $2,000 to spend on professional development after 1 year of employment.

• Free books program - We’ll cover the cost of a Kindle and 1 Kindle book a month.

• Networking stipend - $50 per month to spend on coffee or lunch for professional networking.

• 100% remote flexibility - Work from wherever you want

• Annual offsites - Meet and work with team members in person, usually in an interesting location.

Ready to apply?

Keep scrolling to submit your information. We’re excited to meet you!

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We know the confidence gap and imposter syndrome (yes, we have it, too) can sometimes hold us back from applying for a job. But there’s no such thing as a "perfect" candidate. Omniscient Digital is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if the idea of this role excites you.

Omniscient Digital is an equal opportunity employer. We ensure equal opportunity and all candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.

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About Omniscient Digital

Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines.

We pride ourselves on being lean, agile, and experimental. Our team thrives on R&D and innovation, always exploring the smartest ways to deliver exceptional results. We believe in a culture of building and shipping — whether it’s client deliverables, new services, or internal tools that keep us ahead of the game.

If you’re looking for a role where you’ll tackle challenging problems, work with ambitious brands, and help shape the future of organic growth, let’s talk.

Learn about the principles that drive how we work and build a company.

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