B2B Senior Marketing Associate
Job description:
The Otte Polo Group is a U.S. based conglomerate of businesses offering tech support, domestic, and international contact center, answering services, and 3PL fulfillment solutions. This position will support some of our brands including Responsive Call Center and Phase V Fulfillment. We take pride in the high-quality standards we have implemented, and the training offered to our employees.
Join us! We offer unlimited professional opportunities as our companies are growing exponentially!
We are looking for a B2B Senior Marketing Associate who will be in charge of leading our company's marketing team. As a successful candidate, you will be responsible for evaluating and developing marketing strategies, planning and coordinating marketing efforts, and building awareness and positioning for our company's brands. You will also be working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share.
Responsibilities:
- Continuously evaluates and develops marketing plan and strategy
- Planning, directing, and coordinating marketing efforts
- Manages in SEO, SEM, Social, and Email marketing campaigns
- Manage Google Analytics and Adwords
- Manages public relations, internal and external communications, key media contact, and reputation management
- Works closely with our President
- Provides recommendations based on market research of demand for our products and services.
- Works with Sales and Finance department to develop pricing strategies
- Manage persona and demographic research to identify audiences
- Marketing budgets and ROI/ROAS
- Developing and managing advertising campaigns
- Building brand awareness and positioning
- Coordinating marketing projects from start to finish
- Meets lead targets for each business unit
Requirements:
- Bachelor’s degree or MBA in business, marketing, communications, or related field
- Minimum 5 years experience in marketing
- Expertise with SEO, SEM, Social, and Email marketing campaigns
- Expertise with Google Analytics and Adwords
- Effective time management skills and the ability to multitask
- Strong copywriting skills
- Attention to detail
- Proven ability to manage budgets
- Professional and proactive work ethic
- Excellent interpersonal, written and oral communication skills
- Competency in Microsoft applications including Word, Excel, and Outlook
- Expertise with Marketing Automation tools
Pay: $40,000.00 - $60,000.00 per year
Average salary estimate
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