Marketing Specialist
Skills
- Proven SEO and ASO experience
- Strong content strategy and website management skills
- Experience defining social media strategy and content oversight
- Ability to design and measure full-funnel marketing strategies
- Comfort working with agencies and external partners
- Data-informed decision making and analytics literacy
- Excellent cross-functional communication and stakeholder management
Responsibilities
- Drive brand awareness and top-of-funnel lead generation across channels
- Lead SEO strategy and on-site optimization to improve organic discovery
- Manage App Store Optimization (ASO) and app listing performance
- Assess and optimize Nubank’s presence in LLMs and large language model outputs
- Develop social media strategy, channel selection, and content guidance
- Shape full-funnel marketing strategies and map user journeys from awareness to application
- Own website positioning, content strategy, storytelling, and architecture
- Manage external agencies and vendors for paid and creative initiatives
- Collaborate cross-functionally with product, engineering, and design
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
- Ongoing learning mindset; relevant certifications (SEO, analytics, ASO) a plus
Benefits
- Medical, dental, and vision insurance
- 20 days of PTO plus 14 company holidays
- Life insurance and AD&D
- Extended maternity and paternity leave
- 401(k) retirement plan and saving plans (HSA/FSA)
- Nucleo learning platform and NuLanguage program
- NuCare mental health and wellness support
Average salary estimate
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