Product Manager, Graphics
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
New Balance Apparel is positioned as key growth engine for the company. New Balance is on a journey from a category leader in Footwear to a brand living the intersection of sport and culture with Footwear and Apparel.
At New Balance, merchants and product creation teams obsess over the consumer. PM’s are the guardians accountable for bringing the NB product vision to life for our consumer. The PM team analyzes consumers leveraging hindsight and insight, applying foresight and marketplace capacity to create compelling product strategies. PM’s thrive on creating marketplace cut through of ideas and products delivering incredible consumer experiences and best-in-class product.
The Product Manager of Graphics at New Balance will drive the vision and execution of our Graphics business on a seasonal basis, delivering a compelling mix of brand forward and seasonal graphics through a consumer-obsessed approach. Reporting to the Senior Manager of Graphics, this role is responsible for creating compelling product assortments that deeply resonate with our consumers, staying attuned to their needs and trends. This role will manage the planning and execution of our seasonal graphic offer, carefully curating a compelling and commercial offer to strengthen brand loyalty and engage our consumers.
MAJOR ACCOUNTABILITIES:
Range management: Support the Senior Manager in delivering seasonal inline graphics range for Sportswear, building products that resonate with consumer preferences and reflect New Balance’s seasonal direction and brand identity.
Consumer-Obsessed Product Strategy: Champion a deep understanding of our consumer, ensuring their needs, preferences, and trends inform every merchandising decision
Cross-functional Collaboration: Work closely with Design, Development teams to ensure product are delivered with excellence
Market and Consumer Insights: Regularly conduct market research and gather consumer insights to guide and refine the seasonal graphics strategy, keeping New Balance competitive and top-of-mind.
Assortment Planning and Execution: Support the Senior Manager in planning of product assortments, balancing creative expression with commercial viability, to deliver collections that inspire and meet financial targets.
Performance Analysis: Continuously evaluate sales performance and gather consumer feedback to inform future product insights, optimizing the effectiveness of the range
Margin Management: Develop product pricing and positioning strategies to deliver against margin targets
Sample Management: Ensure all seasonal samples are logged and filed efficiently, collating strike offs and distributing when needed
REQUIREMENTS FOR SUCCESS:
Consumer-First Mindset: Passionate about understanding and anticipating consumer needs, with the ability to translate these insights into relevant and inspiring product assortments.
Product / Merchandising Expertise: Demonstrated experience in merchandising or product management within the apparel industry, particularly with seasonal planning and graphic collections.
Trend Sensitivity: Strong understanding of market trends and cultural shifts in the sportswear and lifestyle markets, with the ability to adapt and respond to what resonates with consumers.
Creative and Strategic Balance: Ability to balance a creative approach with strategic, consumer-focused decisions that align with business goals.
Analytical Skills: Proficient in analyzing sales data and consumer feedback, with an ability to make informed decisions that enhance the consumer experience and category performance.
Collaboration Skills: Excellent communicator and collaborator who thrives in cross-functional partnerships, particularly with Design, Development, and Marketing, to bring a unified, consumer-centered product vision to life.
Project Management: Exceptional organizational skills with a focus on attention to detail, ensuring timely and seamless execution of multiple projects in a dynamic environment.
This role is essential in delivering consumer-driven collections that elevate New Balance’s relevance and emotional connection with its audience.
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.
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For over a century we've supported athletes in their pursuit of excellence, whether that means winning a medal, setting a personal record, or just taking steps toward a more active lifestyle. We’re proud of that history, but we’re even more excite...
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