Senior Marketing Program Manager

If you are motivated and believe in the credit union philosophy of "People Helping People," join our team!

Position Overview:

The Senior Marketing Program Manager is responsible for the day-to-day oversight of project scheduling, workflow monitoring, and resource allocation to help ensure marketing projects are executed seamlessly from start to finish. Proactively adapts to the ever-changing demands of the organization by effectively managing timelines and resources through the development of standard operating procedures (SOPs) and workflow management. Responsible for interacting with and influencing individuals at all levels of the organization to ensure marketing project success.

Essential Responsibilities:

• (20%) Workflow Planning: Attends project kickoffs, internal reviews and brainstorm sessions as necessary. Assist in the creation of project plans and schedules by collaborating with Marketing Managers. Determine and question priorities using strategic filters, an in-depth knowledge of the creative process, and the resources available.
• (25%) Workflow Oversight: Proactively review project deadlines and work to identify and resolve timeline discrepancies. Coordinate with all team members and effectively communicate the project’s status. Identify and collaborate with the appropriate resources for the next step in the workflow. Work efficiently through high volumes while maintaining quality.
• (15%) Content Quality Assurance: To maintain quality assurance, vet feedback against the project creative brief, with the Marketing Manager and/or brand guidelines, and consult with VP of Marketing or Brand & Creative Manager as needed. Track versions of project tactics and document official approvals.
• (15%) Traffic Management: Coordinate file handoffs between creative teams, archiving in the appropriate folder locations. Flight approved assets to the appropriate contact within the Credit Union for owned channels.
• (15%) Process & Workflow Management: Assists in developing and maintaining SOPs that support the evolving internal marketing processes. Provide reference documentation and training on these processes as appropriate. Work to continually improve and optimize workflow and production solutions.
• (10%) Documentation & File Storage: Develop server and cloud-based filing system that works for all verticals within the Marketing function. Migrate existing content to new file structure and maintain as appropriate.

Required Education & Experience (Knowledge, Skills, & Abilities):

• Education:
  • Bachelor’s Degree
  • Minimum 10 years’ experience in Marketing, Project Management or Communications.
  • Three years of relevant experience in a highly matrixed environment and/or managing highly technical projects will be considered in lieu of a degree.
• Knowledge, Skills & Abilities:
  • Works independently in support of department goals and SECU business objectives.
  • Experience in onboarding a workflow management system and creating SOPs.
  • Strong team player, self-starter, and positive catalyst who can motivate others.
  • Proven experience in traffic/production management within a marketing function.
  • Exceptional communication (written and verbal) skills and able to speak and write English fluently.
  • Detail orientated with strong organization and prioritization skills.
  • Proficient with Microsoft Office Suite, Creative Cloud and Project Management Software.

Preferred Education & Experience (Knowledge, Skills, & Abilities):

• Knowledge of financial services and credit unions is a plus.

Job Environment & Physical Requirements:

• Hybrid work environment with two days in the office and three days working from home. Note that this may change at any time and prospective candidates must be willing to work in the office full time if the SECU hybrid work policy were to change.
• Other requirements include sitting and working at a computer for prolonged periods and carrying/lifting up to 15lbs.

SECU provides equal employment opportunity to all qualified persons regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or other classification protected by law.

Disclaimer

State Employees' Credit Union reserves the right to fill this role at a higher/lower level based on business need.