Sr. Manager, DTC Retention & Engagement

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

NBC News Group is looking for a Sr. Manager of DTC Retention & Engagement to help build and grow our NBC News DTC business from the ground up.

This role will play a key part in developing and executing our DTC strategy. Reporting to the Director of DTC Growth, this role will work cross-functionally with marketing, product, editorial, and data teams to drive subscriber growth and retention and achieve key performance goals.

Key responsibilities include:

• Partner with product and data teams to identify behaviors that drive early engagement and retention.
• Design and manage the subscriber onboarding journey across platforms (email, app, web). 
• Identify opportunities to increase engagement through recommendations, alerts, and editorial curation. 
• Build and manage engagement campaigns across email, push alerts, and SMS to drive regular product usage.
• Analyze data to identify drop-off points and re-engage users. Implement churn prediction models and proactive retention campaigns to reduce churn.
• Partner with acquisition manager to ensure cohesive messaging and channel optimization.
• Design and execute win back programs using targeted offers, new content experiences, and refreshed value propositions.
• Create and deliver reports to key stakeholders and executive leadership.

Basic Requirements:

• 5+ years of hands-on experience in DTC growth or subscription marketing, ideally in digital media.
• Deep understanding of the subscription funnel and lifecycle marketing.
• Experience with a variety of MarTech platforms, including CRM/customer lifecycle/payment processors (Braze, Piano), ESPs (Sailthru), and MMPs (Branch, Kochava, Airship).
• Strong analytical skills. Comfortable with dashboards, data tools, and A/B testing.
• Strong communication and collaboration skills. Comfortable collaborating across editorial, marketing, product, and tech teams.
• A user-centric approach.
• Highly organized, detail-oriented, and action-driven.
• Passion for journalism and the NBC News mission. 

Additional Requirements:

Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $110,000- $130,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].