Marketing Manager

Live Your Passion.  Add Your Magic.             

Marketing Manager- Temporary

SUMMARY

The Marketing Manager is responsible to manage the development, implementation and oversight of marketing strategies. Responsible for managing website, email campaigns, print collateral and other supporting marketing channels and materials for the hotel.  Supervises Graphic Design Team and ensure that brand standards are met for all marketing materials. Responsible for entertaining and maintaining relationships with existing marketing partners, suppliers and OTA Account Executives as well as analyzing and securing new relationships to generate revenue for the hotel.

ESSENTIAL FUNCTIONS

• Formulate and execute rooms related marketing initiatives. This includes, but is not limited to, national direct mailings, national email campaigns, third party (i.e. AmEx, Consortia, Robb Report, etc.) email/direct marketing initiatives, Impressions website and strategic planning with department heads to come up with offers.
• Formulate and execute Food & Beverage related marketing initiatives such as check stuffers, menu designs, organizing interviews and Impressions articles, updating website with new menus and content, updating/working with design team for all collateral and strategic planning with department heads to create profitable offerings.
• Formulate and execute Spa and salon related marketing initiatives such as check stuffers, brochure & insert design, trunk shows, Impressions, updating website with special offers/new treatments, and strategic planning with department heads to create profitable offerings.
• Provide direction for Email campaign, electronic and social Media communication strategy. This includes creating messaging, routing feedback and approval with the necessary players, communicating to the corporate team proofing each round of revisions and executing all email blasts.
• Web site management and social media channels. Complete monthly audits of website and social media content to ensure it is accurate and updated. Work with department heads to update all necessary information with copy, imagery, etc. as well as lead brainstorming sessions to generate content that will ultimately lead to a purchase.
• Budget analysis and maintenance.  Work with the Director of Sales and Marketing to ensure department stays within expense budget while moving dollars to and from various line items to prioritize and execute the most profitable projects.
• General support for Director of Sales & Marketing. This includes, but is not limited to answering general marketing inquiries, attending meetings, working as main contact for all marketing initiatives with the approval of Director of Sales and Marketing, assisting in budget planning and owners presentations.   Manage hotel reputation through monitoring and responding to reviews on platforms, including TripAdvisor and Yelp.
• Supervision of Graphic Contractor. The Graphic Designer team will report to the Marketing Manager for new projects, upcoming initiatives and for approval on all projects.  Marketing Manager will provide all direction and feedback as well as supervise this individual.
• Analyze E-commerce segment in order to provide 30-60-90 forecast on a monthly basis.  Maintain relationships with OTA Account Executives in order to achieve segment budget on a monthly basis.
• Media planning and ad execution. Review and analyze publication demographics to determine media ad plan. Maintain communication with publications to execute all deadlines with print/online ads or events. 

QUALIFICATIONS

• High school or equivalent education required. 
• Bachelor’s Degree preferred.
• 2-5 years experience in marketing, advertising, and branding.
• Experience with an ad agency or in a similar capacity in hotel industry.
• Computer proficiency and strong administrative abilities.

PHYSICAL REQUIREMENTS

Must be able to sit at a desk for up to 5 hours per day. Walking and standing are required the rest of the working day. Must be able to lift up to 15 lbs. occasionally. Requires grasping, writing, standing, sitting, walking, repetitive motions, bending, climbing, listening and hearing ability and visual acuity.

The pay scale* for Marketing Manager is $68,640.00.  

*The pay scale is the base salary or hourly wage range, exclusive of incentive pay such as commissions, piece rates, gratuities, and the like, that Montage reasonably expects to pay for the position.

In the United States we are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.