SEO Manager

The Role:

Minted is seeking an experienced and forward-thinking SEO Manager to manage, execute and evolve its organic search strategy. This role will be critical in helping Minted adapt to the changing landscape of Google search, AI-powered platforms and the growing role of structured content in driving discoverability.

The SEO Manager will analyze, strategize, execute and collaborate closely with cross-functional partners to execute best practices and new initiatives, and deliver new customer growth across the entire business. We are looking for someone who has the expertise and enthusiasm to take our SEO impact to the next level. 

This is both a strategic and hands-on role — ideal for someone who can see the big picture while diving into the details to execute. This is an exciting opportunity to contribute to the success of a pioneering and innovative e-commerce brand.

• Establish Minted’s SEO strategies that are aligned with company goals.
• Adapt SEO approaches as consumer behavior evolves to ensure Minted stays discoverable. Stay on top of algorithm and platform changes; proactively test and implement new best practices. This includes optimizing our brand visibility in AI-powered searches.
• Execute strategies, including technical SEO, on-page optimization, and content production to drive traffic, revenue and new customer growth according to the company goals.
• Conduct deep keyword research and search intent analysis, using tools like Ahrefs and Google Search Console, to inform content and on-site decisions.
• Stay ahead of LLM-powered search evolution and Generative Engine Optimization (GEO) bringing insights to ensure site and content strategy adapt to emerging search landscapes
• Manage SEO content strategy with a strong brand perspective — ensuring articles are engaging for users, optimized for search, and consistent with Minted’s brand values.
• Work cross-functionally with various teams to integrate SEO into category growth plans and brand storytelling.
• Provide regular reporting on SEO KPIs, highlighting trends, risks, and opportunities. Analyze SEO performance data and translate findings into actionable strategies.
• Propose and influence SEO priorities for the engineering and product roadmap. This includes both sizing the opportunity from various initiatives and partnering with engineering and PM to create product specifications.  
• Serve as the company’s internal SEO expert, establishing and communicating SEO best practices, providing guidance and consulting on key changes.
• Source, select, hire, and manage SEO team members and external agencies as needed. Engage and manage outsourced vendors and relationships.

• Experienced in search engine optimization, with knowledge of SEO best practices, key performance drivers, and toolsets.
• Naturally curious, eager to learn. Innovative and adaptable, always seeking opportunities to test, learn, and refine.
• Deeply data-driven with a strong understanding of e-commerce and digital marketing metrics, using numbers as the foundation for problem-solving and strategy.
• Able to think strategically at a high level while also diving into the details to drive precise, effective execution.
• Insightful in analyzing the industry, competitive landscape, and consumer shopping behavior, with a clear grasp of why customers need certain products and what influences their decision to choose Minted.
• Driven and adaptable, able to handle shifting priorities and ambitious timelines while keeping everything moving forward.
• Collaborative team player who thrives in cross-functional environments.

• 4+ years of SEO experience in technical and content strategy, preferably in the e-commerce space.
• Proven ability to drive organic traffic growth in e-commerce or large content-driven sites.
• Knowledge of AI-driven search experiences and structured data optimization.
• Proficiency with tools like Google Search Console, Semrush, Ahrefs, SimilarWeb.
• Strong analytical and communication skills; able to translate insights into actionable plans.
• Collaborative team player who thrives in cross-functional environments.

Compensation: 

The compensation range for the role applies to employment offers from Minted. Our employment offers fall between the minimum and midpoint of the range to allow for continued salary growth during your employment at Minted. The upper half of the range accommodates this growth and supports our intention to create an environment that encourages lasting relationships between Minted and our employees.

Geo Base Full Salary Range 0 - Includes SF Bay Area $119,582- $156,951

Geo Base Full Salary Range 1 - All non-SF CA, DC, NY - $110,015- $144,395

Geo Base Full Salary Range 2 - Includes CO, IL, MA, MD, NJ, OR, RI, TX, VT, VA, WA - $101,644- $133,408

Geo Base Full Salary Range 3 - Includes AL, AK, AZ, AR, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, ME, MI, MN, MO, MS, MT, ND, NE, NM, NV, NH, NC, OH, OK, PA, SC, SD, TN, UT, WI, WV, WY- $93,274 -$122,422

Salaries will vary based on various factors including but not limited to professional and academic experience, associated job responsibilities, and/or other business or organizational needs.

This role is eligible for an annual performance bonus and stock options.

Benefits: 

Benefits will be effective the first of each month following your initial hire date. 

- Medical, Dental, and Vision Benefits

- Employer Funded Health Savings Account

- 10 Paid Holidays

- Paid Time Off and Sick Leave

- Paid Parental Leave

- Employer Paid Wellbeing Apps (e.g. Headspace and Calm)

- Monthly Gym/Wellness Reimbursement

- 401(k) retirement savings plan

- Employer Funded Commuter Benefits

- Employee Discount

- Friends and Family Discount

DISCLAIMER: 

We verify identity at the start of interviews to ensure fairness and security. We reserve the right to withdraw candidates who misrepresent their identity, experience, or qualifications at any stage of the process.

Notice of AI Use in Employment Decisions: 

We use AI-powered tools, including Brainner AI, to support our hiring and employment processes. These tools help assess job-related qualifications and improve efficiency, but all decisions involve human review.

About Minted:

Artists shape culture. They spark conversation, create connection, and bring beauty into the world. Minted is where they come together to reach further. Our marketplace empowers a thriving community of independent artists to sell and scale their work. We nurture self-expression, cultivate community, and bring the best in visual art to a global audience.

We’re building a new way to discover the world’s best creative talent. We’re here for the emerging talent ready to take off, the local favorites ready to grow, and the established artists ready to dream bigger.

At Minted, our people don’t just believe in the power of art–we live it. We have our finger on the pulse of what’s new and now. We’re obsessed with great design, art, and interiors. We’re in galleries, at fairs, and constantly finding inspiration online. We seek undiscovered talent that deserves to stand up and stand out. We connect with artists that have something to say, and we collaborate to amplify their work.  The Minted community’s art, stationery, and textiles products have reached over 75 million homes worldwide.

Our marketplace brings the best in independent design to consumers everywhere. We recognize the challenges independent artists face, and we leverage our resources to level the playing field and create a platform that gives artists the freedom to develop their craft and grow their business.

We are headquartered in San Francisco, CA and currently employ 350+ full-time employees, plus additional temporary workers during the holiday season. We have raised over $300M from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners.  Angel investors include Marissa Mayer, Jeremy Stoppelman, Julia & Kevin Hartz, Yishan Wong, and more.

Minted is an Equal Opportunity Employer committed to inclusion and diversity. We welcome people of different backgrounds, experiences, abilities and perspectives and will consider all qualified applicants for employment in accordance with all state, local, and federal laws. Minted participates in the E-verify program.

How Our Process Works:

Minted uses technology and innovative practices to bring unique, best-selling design to market at scale. Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product. The winning designs are manufactured by Minted, enabling artists from around the world to share and sell their work while letting Minted do the rest. Since launch in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers and consumer products brands with data-backed design through licensing and wholesale partnerships.