Consumer & Market Insights (CMI) Specialist – Water Heater & Water Filtration Focus

Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world’s top maker of home appliances, Midea is proud of its 166,000+ employees and presence in 200+ countries, including here in the U.S.

Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America provides practical innovations that surprise and delight, creating moments to cherish at home.

Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance.

Job Summary:

We are seeking a driven and detail-oriented Consumer & Market Insights Specialist to support research initiatives across our Water Heater and Water Filtration product categories. This role is ideal for a curious, hands-on individual with a background in appliances, and experience in both B2B and B2C research. You will be responsible for executing end-to-end qualitative and quantitative research projects that influence product development, marketing strategy, and customer experience. A successful candidate will be adept at turning complex data into actionable insights, communicating findings clearly, and love working in a fast-paced environment.

Essential Job Responsibilities

Research Design & Execution

• Design and execute end-to-end qualitative and quantitative research for both B2B and B2C audiences
• Develop and manage research tools such as discussion guides, surveys, screeners, and questionnaires
• Lead participant recruitment strategies for B2B and consumer studies
• Conduct and facilitate focus groups, in-depth interviews (IDIs), ideation workshops, and real-world field testing

Insight Analysis & Reporting

• Analyze and synthesize data from multiple sources to uncover actionable insights
• Develop clear, compelling reports and presentations for cross-functional teams and stakeholders
• Translate research findings into strategic recommendations that drive product and marketing decisions
• Lead segmentation, pricing, and concept testing initiatives to validate ideas

Stakeholder Engagement & Communication

• Collaborate with product, marketing, and design teams to define research objectives and align efforts
• Work with China PDs as the sole point of contact for consumer and market research
• Present insights to technical and non-technical audiences, ensuring clarity and impact
• Build strong relationships with internal teams and leadership to ensure insights are integrated into decision-making

Project & Vendor Management

• Oversee and manage external research vendors and maintain productive working relationships
• Ensure all projects are executed on time, on budget, and aligned with business objectives
• Maintain flexibility to support multiple, concurrent research projects in a fast-paced environment

Qualifications:

Education & Experience:

• Bachelor’s degree in Market Research, Psychology, Human Factors, UX, Business, or a related field; Master’s degree preferred.
• Minimum of 3 years of hands-on experience in both qualitative and quantitative research methodologies, ideally within the consumer appliances or related industries.
• Strong background in designing and conducting research studies using platforms such as My-Take, Quantilope, Prodege, or similar tools.
• Proven ability to collaborate across cross-functional teams and translate research insights into actionable business strategies.

• Skilled in project management, with the ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills, with the ability to convey technical findings to non-technical audiences.
• Comfortable working in a fast-paced, dynamic environment, with a proactive approach to learning and adapting.
• Strong interpersonal skills, with confidence in presenting to and collaborating with key stakeholders and platform leaders.

Featured Benefits

• Comprehensive benefit package, to learn more, please visit Careers Page (midea.com)

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.