Marketing Data Analyst – Martech Specialist

Every month, millions of singles rely on our platforms to make meaningful connections. This role supports our mission by empowering marketing strategy through advanced analytics and marketing technology (martech).

Know where you belong. Match Group is a leading provider of dating services across the globe. Our portfolio includes Tinder, Match, Hinge, PlentyOfFish, The League, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our platforms - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our Dallas, TX office 3 days/week.

• Business Partner: Partner with cross-functional teams (Marketing, CRM, Product, Engineering, Finance) to unlock insights that shape marketing strategy, growth campaigns, and customer segmentation. 
• Support testing strategies and measurement across digital marketing campaigns (A/B, incrementality, etc.)
• Analytics Engineer: Build dashboards, reports, and automation pipelines to deliver insights at scale.
• Develop marketing attribution models and LTV analyses in collaboration with finance and growth teams.
• Improve and enhance our centralized attribution and cost data (e.g., spend, registrations, ROI)Conduct ad-hoc deep dives on campaign performance, audience segments, and attribution methodology to inform strategy.
• Martech Specialist: Partner with marketing, product, and engineering teams to design and implement data-driven workflows, ensuring accurate tracking, attribution, and reporting.
• Serve as a subject matter expert on campaign tagging, pixel implementation, data collection architecture, event taxonomy, and measurement partners (MMP).
• Evaluate, integrate, and maintain new MarTech tools to improve marketing efficiency and ROI.

• 3+ years in marketing analytics, growth analytics, or a martech-focused analyst role.
• Strong SQL skills and proficiency with tools like Excel, Looker, Tableau, or other BI platforms.
• Experience integrating and maintaining marketing tooling such as GTM, MMPs and Firebase.
• Understanding of marketing attribution frameworks (multi-touch, first/last-click, etc.).
• Familiarity with scripting or statistical tools like Python or R is a plus. 
• Strong storytelling ability and a passion for interpreting data in a marketing context. 

#LI- LH1

Why Match Group?

Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:

Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being

Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security

Unplug – Generous PTO and 18 paid holidays so you can unplug

Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work

Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts  

Company Gatherings – We host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging!

We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic.  Period. 

If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.   

#Match