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Harley Davidson Sales Manager

We are seeking a Sales Manager to join our team at our Harley-Davidson Bowling Green location. The Sales Manager is responsible for ensuring the facility meets its new and used vehicle unit and F&I sales and gross profit objectives on a daily, monthly and annual basis. Will accomplish these objectives through planning, organizing, training, coordinating and measuring the activities of the New and Used Vehicle Sales Departments. Must present a professional appearance.

Responsibilities:

  • Determine monthly and annual forecasts in terms of unit sales, gross profit objectives and departmental profits.
  • Establish objectives with each salesperson and F&I Manager regarding closing percentages, prospecting efforts, unit sales, time utilization and projected income.
  • Conduct sales meetings on a daily basis to review the previous day’s results and determine current day’s plan of action.
  • Provide on-the-job training for salespeople.
  • Develop and implement a prospecting program for salespeople and ensure the program is followed to achieve desired results.
  • Facilitate New vehicle pre-delivery with the Service Manager.
  • Review monthly productivity reports, sales peoples’ monthly forecasts and profit performance with the Operations Director by salesperson and as a department.
  • Establish and maintain standards for displaying, merchandising and maintaining new and used vehicles and lots.
  • Ensure vehicle salespeople maintain a 100-percent turnover to the Finance & Insurance Manager.
  • Assist salespeople in closing deals.
  • Establish standards for appraising used vehicles including requirement to obtain vehicle history report.
  • Ensure compliance with information security program and other laws.
  • Understand and comply with federal, state and local regulations which govern retail auto sales.
  • Determine new and used inventory levels to be carried based in customer and market analysis.
  • Ensure cross sales of Parts and Accessories, financing, general merchandise, warranties, HOG dues, insurance products and services.
  • Complete all training as directed by management.
  • Follow policies and procedures as set forth in the Personnel Policy Manual and other corporate policies.
  • Any other duties as assigned.
  • Minimum of 2 years of sales consultant in a dealership setting
  • Must have a dynamic personality and drive to pursue leads, close deals, and increase sales
  • Familiarity with CRM and DMS usage is a must
  • Medical, Dental, Vision, Life Insurance
  • 401k
  • Paid Holidays
  • Weekly Paychecks
  • Salary plus Commission. Potential to earn between $120,000-170,000 annually

Sales, Sales Management, Sales Manager, Motorcycles, Management

Martin Harley Davidson is an Equal Opportunity Employer.

#R2

Average salary estimate

$145000 / YEARLY (est.)
min
max
$120000K
$170000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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Founded in 1903, Harley-Davidson manufactures and sells custom, cruiser, and touring motorcycles. The Company's products include heavyweight touring, custom, and performance motorcycles, as well as a line of motorcycle parts, accessories, and gen...

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Full-time, onsite
DATE POSTED
October 11, 2025
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