Senior Director, DTC Growth & Partnership Management

ABOUT LIV GOLF

The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League.

Only four years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.

LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.

HISTORY

LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.

The format respects golf’s history and traditions with updates for modern-day sports fans; three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.

LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world’s most popular sports.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.

Overview:

We are looking for a results-driven Sr. Director of Direct-to-Consumer (DTC) Growth & Partnership Management to lead growth and partnership initiatives for LIV Golf’s fan engagement and revenue channels. Reporting to the Head of Digital Product &Technology, this role will focus on driving fan acquisition, retention, and monetization through direct consumer channels, including digital platforms, including but not limited to ticketing, e-commerce, OTT. This role will contribute to the overall DTC strategy and operational planning with responsibilities for the development and execution of growth strategies, and the management of specific DTC partners to extract the most value.

Key Responsibilities:

• Develop and implement multi-channel growth strategies to increase fan acquisition, retention, and lifetime value across direct consumer touchpoints

• Collaborate closely with marketing, product, game-day operations, and analytics teams to align efforts supporting fan access, memberships, and live event activations

• Coordinate with technology partners and service providers to enhance fan purchasing experiences and streamline operational processes related to live event access

• Use data analysis and consumer insights to identify growth opportunities and improve operational efficiency across fan-facing channels

• Lead initiatives that integrate fan data, loyalty programs, and personalized communications to build deeper fan engagement and long-term loyalty

• Prepare reports and present findings to senior leadership to guide strategic decisions around fan growth and revenue optimization.

• Foster cross-team collaboration to ensure effective execution of growth and operational plans that enhance the overall fan experience

• Collaborate with brand partners to design integrated activations, digital content, and fan engagement strategies

• Drive measurable value through data-informed sponsorship execution across digital and physical channels

Qualifications:

• 10+ years of experience in D2C growth, strategic operations, or related roles, preferably within sports, live entertainment, or consumer brands

• Experience in developing and ideating OTT content

• Experience managing cross-functional teams and projects in dynamic environments

• Familiarity with CRM systems, loyalty programs, and digital commerce platforms

• Excellent communication and stakeholder management skills

• Passion for sports and understanding of fan behavior and engagement strategies

LIV Golf is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.

We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.

LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.