Senior Growth Marketing Manager

Our marketing team is growing, and we’re looking for someone who not only understands the social media landscape but thrives on staying ahead of its trends.

We’re seeking an experienced Senior Growth Marketing Manager to bridge the gap between sales and marketing. In this role, you’ll craft compelling positioning and messaging, drive multi-channel campaigns, and capture high-quality leads. With hands-on involvement in campaign creation and optimization, you’ll align efforts with our go-to-market strategy and play a foundational role in expanding our team.

This is a unique opportunity to be both strategic and executional—comfortable setting the vision while rolling up your sleeves to get things done.

WHO WE ARE 

Open Influence is a global, award-winning creator marketing company, providing premium, end-to-end creator marketing solutions. Since 2013, we have been pioneering the creator economy, executing social-first strategies for over 1,500 top brands—including Uber, Subaru, Coca-Cola, AT&T, and Disney. As a platform-agnostic and talent-agnostic partner, we connect brands with the right creators, on the right channels, to drive measurable impact and business growth. The company’s proprietary platform boasts the industry’s largest collection of influencer data and leverages machine learning and image recognition to analyze more than 500 million pieces of content. Additionally, OI’s suite of workflow management tools makes it easy to track progress and manage communication.

Our marketing department is a lean, high-performing team. This means you’ll collaborate directly with leadership, sales, and creatives—but also own campaign builds, copy, and testing in tools like HubSpot, LinkedIn Ads, and Google Ads.

KEY RESPONSIBILITIES

• Demand Generation Strategy: Develop and execute strategies to generate high-quality leads, supporting revenue growth.
• Campaign Management: Plan and manage multi-channel campaigns across digital platforms, email, webinars, and events to engage and convert potential clients.
• Agency Collaboration: Work with external agencies on paid media and SEO, ensuring strategic alignment with our brand.
• Lead Nurturing: Design programs to nurture leads through the funnel, optimizing touchpoints for engagement and conversion.
• Account-Based Marketing (ABM): Create targeted ABM strategies to attract key accounts with personalized, impactful content.
• Sales Enablement: Provide the sales team with optimized collateral, sequences, case studies, and presentations, supporting conversion at each sales cycle stage.
• Performance Analysis: Track, analyze, and report on campaign metrics to maximize ROI and inform strategy adjustments.
• Market & Competitive Insights: Monitor market dynamics, competitor activities, and customer needs to refine positioning and strategies.
• Collaboration & Go-to-Market Alignment: Align closely with sales, marketing, and leadership on demand generation efforts.
• Team Building & Leadership: Recruit, mentor, and lead a high-performing demand generation team as we grow, fostering a data-driven and collaborative culture.

REQUIREMENTS

• Experience: 5–8+ years in demand generation, digital marketing, or sales enablement, preferably in a high-growth startup or B2B tech environment.
• Hands-On Expertise: Proven experience building demand generation programs from scratch with success in multi-channel campaign management.
• Analytical Skills: Data-driven with strong analytical abilities to guide decision-making and optimize campaign performance.
• Growth Focus: Demonstrated track record in driving revenue growth through scalable demand generation strategies.
• Tech Savvy: Proficient with marketing automation platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and lead generation tools like ZoomInfo. 
• Proficiency in AI Tools: Proven experience using major AI models (OpenAI, Gemini, Grok, etc.) and a wide range of generative tools to create content across formats including text, video, voice, scripting, editing, and avatar creation. The ideal candidate should demonstrate the ability to fully leverage AI to increase output and velocity, and be excited to continuously adopt and experiment with emerging tools. This role requires someone who can operate at a high level from day one, using AI not just as a supplement, but as a core accelerator of content production and creative execution.
• Leadership & Team Building: Skilled in leading by example and developing a high-impact demand generation team.
• Communication: Strong written and verbal communication skills, with an ability to convey insights and results to senior management and cross-functional teams.

At Open Influence, “work smarter, play better” defines our approach. If you’re ready to combine passion with purpose and drive impactful results in a collaborative environment, we’d love to hear from you.

The expected salary range for this role is $90,000–$115,000 USD, depending on experience.