Director, Brand Marketing

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role will be based in San Francisco, Sunnyvale, or New York.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

We’re looking for a strategic, creative, and entrepreneurial marketing leader to define how LinkedIn shows up for small businesses. As the first hire in this new function, you’ll build the brand foundation, launch integrated campaigns, and help shape a high-impact, multi-product narrative for one of LinkedIn’s fastest-growing customer segments.

This role is perfect for someone who thrives in building from the ground up, works well across teams, and is passionate about helping small businesses grow and succeed. This role reports to the VP of Small Business Marketing. 

Small businesses are the backbone of the global economy and one of LinkedIn’s fastest-growing customer segments. The Small Business Marketing team shapes how LinkedIn shows up for small business owners, helping them find customers, hire talent, and grow with confidence. We are a highly collaborative team and work closely with partners across marketing, product, sales, finance, and operations to accelerate growth.

Key Responsibilities

• Build and grow the “LinkedIn for Small Business” brand, driving key metrics like unaided brand awareness (UBA), perception shift, and ROI across our lines of business (Premium, LinkedIn Marketing Solutions, LinkedIn Talent Solutions, LinkedIn Sales Solutions).
• Lead the development of full funnel brand awareness campaigns including managing agency partners and aligning efforts across marketing teams (product marketing, media, measurement, and central brand teams).
• Develop a differentiated small business brand framework including messaging architecture, visual identity, and product storytelling guidelines.
• Oversee the revamp of the LinkedIn for Small Business web experience in partnership with product marketing, brand, and web teams.
• Launch thought leadership programs in collaboration with Communications to reinforce LinkedIn’s position as a trusted voice and partner to small businesses.
• Explore and test new growth opportunities such as content marketing, events, brand partnerships, influencer marketing, and community-led efforts.
• Define and track brand health and campaign performance by partnering with analytics and insights teams to build relevant dashboards.
• Represent the voice of the small business customer across lines of business, ensuring the customer experience is rooted in users insights and real-world customer needs.
• Manage marketing investment strategy across programs, ensuring resource efficiency and business impact.
• Partner with global/regional teams to adapt and localize strategies for priority markets.

Basic Qualifications

• 10+ years in marketing with experience in brand strategy, campaign development, and small business audience programs
• BS/BA or equivalent experience  

Preferred Qualifications

• Ability to launch and scale a new brand or sub-brand, ideally within a matrixed global organization
• Demonstrated success leading cross-functional initiatives and managing agency/vendor partnerships
• Proven ability to translate insights into strategy and strategy into action
• Strong editorial instincts and creative judgment across messaging and design
• Data-savvy with a track record of measuring brand impact, engagement, and ROI
• Experience in managing marketing investments and prioritizing for impact

Suggested Skills

• Strategic thinking
• Executive influence
• Brand 
• Cross-functional management

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $179,000-$280,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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