Marketing Specialist

The Marketing Specialist is primarily responsible for ensuring campaigns are cohesive and lead the YouVersion Community (a diverse global audience who engages with YouVersion both in‐app and through external mediums such as email, blog, and social media) to action. Working alongside a team of copywriters, project managers, and collaborating with creative and product teams, the Marketing Specialist ensures the execution of the overall strategy is done with precision and care. This role utilizes their skillset to deliver outcomes that align with the direction of their team to further Life.Church’s mission and to reach people for Christ.

The YouVersion Marketing Specialist primarily supports global communication strategies that lead to increased app engagement in markets outside of the United States. Working closely with the YouVersion Marketing Strategist and regional Hub leaders, this role ensures global Hubs are equipped to execute regional campaigns that lead people into greater Scripture engagement.

YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online. 

We wholeheartedly believe a daily rhythm of seeking intimacy with God has the power to transform lives. That’s why YouVersion creates biblically-based experiences that encourage and challenge people to seek God. We hope everyone in our community is on an active journey to become who God made them to be, abiding in Him, and drawing closer every day. 

• Steward marketing executions through strategic planning and collaboration.
• Represent the Marketing team to develop strategic campaigns for assigned products and audiences to encourage individuals to engage with God’s Word.
• Maintain a strong awareness of the brand position of assigned product lanes and uses industry expertise to keep a pulse on the competitive landscape.
• Assist in informing the team related to audience segmentation and communication strategy based on data.
• Partner with YouVersion Product and Growth teams to develop strategies in alignment with the overall objective.
• Partner with Hub leaders to equip their local initiatives and to ensure they understand priorities and objectives for flagship moments, like Christmas, New Years, and Holy Week.
• Stay ahead of industry trends and constantly evaluate how YouVersion can leverage existing and emerging technology and platforms to advance engagement.
• Move ideas and concepts from the brainstorming phase to a cohesive strategic plan, working alongside Project Management and other Marketing team members.
• Own the Marketing Strategy creative brief, ensuring overall direction and accurate and clear specifications are included.
• Analyze and report on key campaign metrics.
• Working alongside Project Management, bring clarity and project next steps to the team you’re assigned to.
• Ensure information is shared with key stakeholders in a timely manner.
• Keep information and resources organized and accessible to team.
• Effectively present ideas with vision and direction.

• Excellent verbal, written, and interpersonal communication skills to foster relationships and partnerships. 
• Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
• Storing writing, editing, and proofing skills.
• Ability to self-motivate, make independent decisions, and problem solve.
• Ability to manage conflict and differing opinions while maintaining composure.
• Effective at process and organizational management to coordinate, structure, and provide vision to projects. 
• High School Diploma or GED.
• Bachelor's degree in business administration, marketing, communications, or a related field.
• 1-3 years of related work experience.

Benefits We Offer

・ Paid parental leave, including maternity, paternity, and adoption leave.

・ Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons. 

・ Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health. 

・ Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase. 

・ Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.

・ Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.

・ Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment! 

・ $160 annually in development dollars for team members to invest in their professional growth. 

・ Casual dress and work environment.

・ And much more!

Our Beliefs, Culture, and Commitment to Diversity

At Life.Church, every staff member, and intern is a minister and is expected to engage in the church's ministry fully. We consider ministry readiness and an individual’s capacity to represent Life.Church’s beliefs as a minister during the selection process for all staff and intern positions. An essential function within every position held by a staff member or intern at Life.Church is to uphold and represent the beliefs of Life.Church. Learn more about what we believe at Life.Church. 

While we unite around our mission, we know unity doesn’t mean uniformity. Our calling is too great, and our mission is too important not to be intentional about strengthening our team through diversity. We know that diverse perspectives in race, ethnicity, background, age, and gender are essential to reaching the world for Christ. To learn more about how we strengthen our team through diversity, visit our careers page. 

All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only.