Manager, Marketing Business Operations - Growth Marketing & Strategy

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Marketing Business Operations (BizOps) team drives business growth, brand engagement, and the efficient use of resources by unlocking new capabilities and insights for Marketing. BizOps works with teams across the company to build, connect, and improve the global data and technology needed for Marketing to deliver maximum impact. The team is visible throughout the organization, which depends on BizOps perspectives to inform important decisions and execute highly visible special projects that drive the ongoing growth and scalability of the marketing business.

BizOps is looking for a Growth Marketing Manager to help translate business objectives into learning agendas and testing roadmaps that will influence the strategies and decisions of the Marketing organization. This Manager will primarily oversee the global learning agenda for Full Funnel Marketing to unlock/test new capabilities, standardize measurement, evaluate business impact, and define best practices across the marketing funnel. This role will partner with a diverse set of stakeholders including global marketing, growth product, data science, and finance. They will also be external facing, working closely with advertising and insights platforms with whom we are experimenting.

Key Responsibilities:

• Optimize the customer journey between off- and on-service touchpoints through testing and analysis with growth product and product marketing

• Advise on full funnel marketing strategies and measurement for new business initiatives (e.g. Live Experiences) to ensure application of best practices and solutions

• Research and develop new marketing metrics or models with data science, finance, and consumer insights (e.g. conversation/brand lift, media mix/attribution modeling, etc)

• Build a centralized strategy and learning agenda for CRM/Marketing Messaging across marketing functions

• Define the value of ASO in the marketing mix for different lines of business (e.g. streaming vs mobile games)

• Identify opportunities to test upper- and mid-funnel direct response marketing tactics to optimize campaign performance

• Establish the technical requirements needed to enhance our full funnel marketing capabilities and partner with product managers and engineers to prioritize OKRs and implement solutions

The Ideal Candidate Is/Has…

• 7+ years in growth marketing, marketing analytics, strategy and operations, or other roles that require a blend of analytics, strategic thinking, and heavy cross-functional interaction

• Subject matter expertise in full funnel consumer marketing data, tactics, and strategies across channels (offline, digital, social, SEO, ASO, CRM, etc)

• High comfort level executing comprehensive analyses and shifting between the macro and micro

• Experience managing a learning agenda and implementing experiments, tests, and pilots (including managing budgets, timelines, and reporting comms)

• Exceptionally strong written, verbal, and visual communication with the ability to 1) translate data into actionable insight, 2) engage a variety of stakeholders (technical and non), and 3) influence the business

• Resourceful, endlessly curious, and has a high comfort level managing complex initiatives

• High tolerance for change and the capacity to accomplish enormous amounts of work in a fast-paced environment

• Respect, understanding, and enthusiasm for the Netflix culture

At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location. 

The overall market range for roles in this area of Netflix is typically $225,000 - $325,000.

This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment.  Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.