Head of Funnels

Head of Funnels – LDX Digital

The Lead Funnel Builder will be responsible for building, optimizing, and scaling the internal funnel department at LDX Digital. This role requires deep expertise in funnel architecture, revenue optimization, and performance tracking. The ideal candidate is both a strategic thinker and a hands-on builder who can translate product offers into high-converting funnel experiences.

Key Responsibilities

Funnel Development & Management

• Build, set up, and maintain high-performing funnels using Checkout Champs & Funnelish.

• Create and manage complete funnel ecosystems, including landing pages, checkout flows, upsells, downsells, and post-purchase sequences.

• We do 7 step funnels with an advertorial/ pre-sale page for cold traffic.

• Ensure funnels are optimized for conversion, customer experience, and revenue growth.

Revenue Optimization

• Identify, implement, and test upsells, downsells, cross-sells, and other monetization opportunities.

• Recognize performance patterns in offer structures to increase ARPU (Average Revenue Per User) and overall customer lifetime value.

• Continuously analyze funnel performance and recommend improvements based on data-driven insights.

Technical Setup & Tracking

• Handle all coding requirements related to funnel customization, HTML/CSS/JS edits, and platform-specific adjustments.

• Manage tagging, event tracking, pixel setup, and integrations across platforms (e.g., analytics tools, CRMs, advertising platforms).

• Ensure accurate data collection and reporting to support marketing and operations.

Leadership & Collaboration

• Build and grow the internal funnel team, including processes, SOPs, and quality standards.

• Collaborate with marketing, creative, and operations teams to ensure funnels align with brand and offer strategy.

• Lead funnel testing initiatives (A/B tests, split tests, UI/UX variations).

Qualifications

• Proven experience building funnels in Checkout Champs and Funnelish.

• Strong understanding of funnel psychology, conversion rate optimization, and digital direct-response marketing.

• Proficiency in HTML, CSS, JavaScript, and platform-specific coding.

• Experience with analytics, tracking tools, tagging systems, and conversion reporting.

• Ability to identify patterns in user behavior and sales flows to optimize revenue.

• Strong problem-solving, organization, and communication skills.

• Previous leadership or team-building experience is a plus.

What Success Looks Like

• Launching high-converting funnels efficiently and consistently.

• Increasing ARPU through smart upsell/downsell strategy and continuous testing.

• Establishing a scalable, well-documented, high-performing funnel department at LDX Digital.

• Delivering funnels that perform above industry benchmarks and drive measurable revenue growth.
  

  What We Offer

  • Advanced career development with real ownership, leadership exposure, and the ability to shape how the department evolves as we scale

  • Competitive salary aligned with experience, performance, and impact

  • 100% health insurance coverage for the employee, including coverage for a spouse and/or dependents (within the state of Florida)

  • 401(k) with company match

  • Paid education and learning support — if there’s a course, certification, conference, or training related to your role or the industry, we’ll cover it

  • Hybrid-remote flexibility designed to support both focus and collaboration

  • Team trips and in-person events to build strong relationships and culture

  • A fast-paced, competitive work environment that values ownership, innovation, and high standards

  LDX Digital is a place for people who want to grow quickly, think strategically, and work alongside a team that genuinely cares about doing great work.