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Principal ML Engineer, Ad Performance

Launch Potato is a profitable, remote-first digital media company driving discovery and conversion across brands that reach 30M+ monthly visitors. The company is seeking a Principal ML Engineer to define and lead personalization strategy and architecture, solve core ML challenges at scale, and mentor senior engineers while driving measurable business impact.

Skills

  • Deep expertise building ML systems for large-scale personalization and recommender systems
  • Proven experience architecting platforms serving billions of predictions
  • Strong knowledge of deep learning, causal inference, multi-armed bandits, and graph models
  • Production ML engineering skills (model deployment, monitoring, A/B testing, feature pipelines)
  • Ability to lead technical decisions, influence stakeholders, and translate research to production

Responsibilities

  • Define and drive company-wide personalization strategy and technical architecture
  • Design, implement, and ship advanced personalization models (GNNs, causal models, bandits) into production
  • Solve production challenges including cold start, real-time learning, and exploration/exploitation
  • Create and enforce ML architecture patterns, design standards, and reusable infrastructure
  • Lead multi-quarter, cross-functional initiatives that impact core business metrics
  • Mentor and coach senior ML engineers and raise engineering standards across teams
  • Represent the company's technical brand via publications, talks, or open-source contributions
  • Champion privacy-preserving personalization and responsible AI practices

Education

  • Bachelor's degree in Computer Science, Engineering, Mathematics, or related field
  • Master's or PhD in a relevant field preferred but not required

Benefits

  • Competitive base salary plus profit-sharing bonus
  • Remote-first work culture with global, high-performance team
  • Opportunities for career acceleration and leadership responsibility
  • Health and other standard employee benefits (competitive benefits package)
  • Opportunities for external visibility: speaking, publications, open-source
To read the complete job description, please click on the ‘Apply’ button
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We are The DISCOVERY and CONVERSION Company. Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. 3x Fortune Best Place to Work, 3x Inc. Best Place to Work & 4x Inc....

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TEAM SIZE
SALARY RANGE
$160,000/yr - $250,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
September 7, 2025
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