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Principal Machine Learning Engineer, Ad Performance

Launch Potato is a profitable, remote-first digital media and technology company that connects consumers with leading brands via data-driven content across high-traffic properties. We are seeking a Principal Machine Learning Engineer to set the technical vision for personalization, drive advanced ML solutions at scale, and lead cross-functional initiatives that materially improve business KPIs.

Skills

  • Proven experience architecting and operating ML platforms at scale for personalization and recommendations
  • Deep expertise in deep learning, causal inference, multi-armed bandits, and graph-based models
  • Track record of 0→1 innovation and shipping production recommender/personalization systems
  • Ability to design for real-time inference, online learning, and low-latency serving
  • Strong systems and product-minded engineering skills, with emphasis on maintainability and experimentation

Responsibilities

  • Define and evangelize company-wide personalization strategy, architecture, and standards
  • Design and deploy production-scale ML systems handling billions of predictions with high reliability and low latency
  • Solve core personalization challenges including cold start, real-time learning, and exploration/exploitation
  • Implement advanced models (graph neural networks, causal models, bandit algorithms) and reusable infrastructure
  • Lead multi-quarter, cross-functional initiatives that align ML work to business KPIs
  • Mentor senior ML engineers and raise technical standards across teams
  • Represent Launch Potato externally through talks, publications, or open-source contributions
  • Champion privacy-preserving personalization and responsible AI practices

Education

  • Bachelor's degree in Computer Science, Machine Learning, Statistics, Engineering, or related field preferred
  • Advanced degree (MS or PhD) in ML or related field is a plus but not required

Benefits

  • Competitive base salary with profit-sharing bonus
  • Remote-first work environment with flexible location
  • Comprehensive benefits package (medical, dental, vision) and other standard offerings
  • Opportunities for career acceleration, leadership, and external visibility
  • High-performance culture with emphasis on ownership and measurable impact
To read the complete job description, please click on the ‘Apply’ button
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$160000K
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We are The DISCOVERY and CONVERSION Company. Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. 3x Fortune Best Place to Work, 3x Inc. Best Place to Work & 4x Inc....

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SALARY RANGE
$160,000/yr - $250,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
September 7, 2025
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