TV Lead

Kalshi is defining a new category

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history. Kalshi is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.

We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position.

• Our vision: well… build the largest financial market on the planet.

• Our mission: bring more truth to the world through the power of markets.

Building a new category is hard… like really hard. But it’s beautiful and deeply fulfilling. Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.

Role Roadmap

Kalshi is seeking a strategic and data-driven TV Lead to own our national and streaming television strategy end-to-end. This individual will plan, buy, and optimize campaigns across linear and connected TV, balancing creative storytelling with performance rigor. They will negotiate directly with networks and platforms, manage agency and vendor relationships, and use data to continually refine spend efficiency and impact. The ideal candidate combines media expertise with an entrepreneurial mindset, helping position Kalshi as a category-defining brand through smart, measurable TV investment.

Key Responsibilities

Media Strategy & Buying

• Develop, execute, and optimize Kalshi’s TV buying strategy across national and local markets

• Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition

Market & Audience Analysis

• Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions

• Identify high-value placements and inventory opportunities based on audience behavior and Kalshi’s target customer segments

Campaign Execution & Optimization

• Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery

• Monitor pacing and performance in real time; quickly adjust flighting, placements, and spend to maximize ROI

Vendor & Network Relationships

• Build and maintain strong relationships with networks, stations, DSPs, and media partners

• Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency

Cross-Functional Collaboration

• Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals

• Work with analytics teams to interpret results and translate insights into actionable next-steps

Performance Reporting & Insights

• Develop detailed post-buy analyses, performance reports, and recommendations for future cycles

• Translate campaign performance into clear insights for senior leadership

Budget Management

• Own TV/media budgets—forecasting, allocating, and managing spend across channels and timeframes

• Ensure campaigns deliver within budget while meeting efficiency targets

Testing & Innovation

• Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi’s playbook

• Stay ahead of trends in TV and CTV buying, measurement, attribution, and marketplace shifts

Qualifications

• 5–10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment

• Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)

• Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically

• Established relationships with networks, stations, and media vendors a strong plus.

• Proven experience optimizing campaigns based on data and measurable KPIs.Excellent negotiation skills, analytical thinking, and attention to detail

• Ability to thrive in a fast-paced, experimentation-heavy environment

• Bachelor’s degree required; relevant marketing, advertising, or communications background preferred

NYC Pay Transparency Disclosure

Salary Range: $130,000 to $250,000

This salary range is based on the current available market data and represents the expected range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome a conversation.

Our Culture

Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.

Kalshians are Kalshi’s most important asset: we pick Kalshians carefully, so we trust them fully on day 1.

Commitment to Equal Opportunity

Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you.