Senior ABM Manager
Skills
- Proven ABM strategy and program execution experience
- Strong experience with CRM (Salesforce) and marketing analytics
- Hands-on campaign and program management skills
- Familiarity with ABM and intent platforms and analytics tools
- Experience designing multi-touch, cross-channel account journeys
- Excellent stakeholder management and cross-functional collaboration
- Experience with direct mail/gifting and personalization tactics
- Strong reporting, attribution, and data-driven optimization skills
Responsibilities
- Develop end-to-end ABM strategy in partnership with Sales leadership and stakeholders, defining target accounts and account-specific plays
- Lead full lifecycle execution of ABM campaigns, acting as program manager to ensure timely launches and risk mitigation
- Own and execute key ABM channels including direct mail and gifting, and coordinate with Paid Media and Email channel owners
- Integrate ABM efforts into broader campaigns by partnering with campaign managers to create cohesive multi-touch account journeys
- Align closely with Sales and SDR teams on account selection, messaging, and follow-up processes to resolve lead/account ownership conflicts
- Coordinate with Content and Product Marketing to develop personalized assets and creative tailored to target accounts and personas
- Establish ABM KPIs, track account engagement and pipeline influence, and provide regular reporting to optimize performance and ROI
- Leverage and optimize ABM and intent platforms, CRM, and analytics tools to improve targeting, personalization, and measurement
- Identify and refine ABM processes and cross-functional workflows to support evolving attribution and GTM needs
Education
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred
- Equivalent professional experience in B2B marketing will be considered
Benefits
- Comprehensive health, dental, and vision benefits
- Wellness programs and company retreats
- Hybrid work model with NYC office presence
- Competitive paid time off and parental leave
- Professional development and learning opportunities
- Inclusive workplace with DEIB focus and reasonable accommodations
Average salary estimate
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