Paid Advertising Specialist / Media Buyer - Google, Meta & Bing
Joyce Windows, Sunrooms & Baths
Cleveland, OH (Local Candidates Only)
Joyce Windows, Sunrooms & Baths is a well-established residential home improvement company seeking an experienced Paid Advertising Specialist / Media Buyer to manage and optimize Google Ads, Meta (Facebook & Instagram) Ads, and Bing Ads for high-volume B2C lead generation.
This role is ideal for a performance-driven digital marketer who understands paid media, conversion tracking, and cost-per-lead optimization in a results-focused environment.
Key Responsibilities
- Manage, optimize, and scale paid advertising campaigns across:
- Google Ads (Search, Display, Performance Max)
- Meta Ads Manager (Facebook & Instagram)
- Bing Ads
- Drive qualified inbound leads for home improvement and residential services
- Monitor daily performance metrics including CPL, CPA, conversion rates, ROAS, and spend
- Perform ongoing A/B testing of ads, creatives, audiences, and landing pages
- Optimize budgets and bids to improve lead quality and volume
- Track lead performance through HubSpot and/or Salesforce
- Build and maintain reporting dashboards using Looker Studio
- Use data and analytics to make fast, informed optimization decisions
- Collaborate with internal marketing and leadership teams
Required Qualifications
- 2+ years of hands-on experience managing paid advertising campaigns
- Strong experience with Google Ads, Meta Ads Manager, and Bing Ads
- Proven background in B2C lead generation marketing
- Experience with HubSpot and/or Salesforce CRM
- Strong data analysis, reporting, and optimization skills
- Ability to manage budgets and deliver measurable results
- Experience in home services or residential home improvement is a plus
What We’re Looking For
- Performance-focused, numbers-driven marketer
- Comfortable being accountable to KPIs and lead targets
- Not interested in “branding only” or passive marketing
- Self-directed with strong attention to detail
- Must be located in the Cleveland, OH area
Compensation & Benefits
- Competitive pay based on experience
- Opportunity to manage meaningful ad spend
- Long-term role with a stable, growing company
- Clear goals, expectations, and performance metrics
Average salary estimate
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