Director of Activations

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. 

Stand Together is looking for a strategic and execution-focused Director of Activations to help bring bold ideas, platforms, and partnerships to life through integrated, high-impact activations. This role is designed for a hands-on operator who can translate organizational priorities into go-to-market strategies and be accountable for outcomes from planning and creative development through execution and performance analysis. 

As an individual contributor, you’ll work cross-functionally with internal teams and external partners to develop and deliver national activations that mobilize audiences around key social causes aligned with our vision and principles. You’ll be hands-on in managing the full lifecycle of campaigns—from planning and creative development to execution and performance analysis. 

• Activation Execution & GTM Strategy 
• Develop and execute go-to-market strategies that translate organizational priorities into national and local activations designed to drive awareness, engagement, and measurable action. 
• Serve as a hands-on lead responsible for ensuring each activation delivers against defined outcomes. 
• Manage the full lifecycle of activations—including strategy, creative development, implementation, and performance measurement. 
• Collaborate with internal teams (Marketing & Communications, Partnerships, Creative) and external partners to ensure alignment and flawless execution. 

• Cross-Functional Collaboration 
• Serve as a key connector across internal teams and external stakeholders to ensure activations are integrated and aligned with broader organizational goals. 
• Coordinate with internal stakeholders on the integration of influencers, artists, athletes, businesses, and non-profit partners to extend reach and cultural relevance. 
• Facilitate collaboration between brand, creative, and partnership teams to ensure accuracy around principles, consistent messaging, and high-impact delivery. 

• Performance & Optimization 
• Own activation outcomes by setting success metrics, monitoring performance, and optimizing based on data and insights. 
• Provide actionable learnings and lead continuous improvement efforts across activations. 
• Document and share insights to inform future GTM and creative strategies. 

• 7+ years of experience in brand marketing, campaigns, or activation roles with a focus on strategy, execution, and measurable results. 
• Demonstrated ability to manage complex, multi-stakeholder activations and deliver measurable outcomes on major initiatives. 
• Experience working with high-profile partners, influencers, or cultural figures. 
• Strong ability to translate principles into culturally relevant calls to action that inspire participation. 
• Strong project management skills and attention to detail. 
• Ability to work cross-functionally in a matrixed environment. 
• Creative problem-solver with a bias for action and a passion for execution. 
• Comfort navigating ambiguity and working in fast-paced, dynamic environments. 
• Deep understanding of how bottom-up solutions and localized participation can catalyze lasting culture change. 
• Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect. 

• Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
• A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
• Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
• Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.

Our Values: Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM® empowers our employees to be entrepreneurial, to innovate, and to continually drive transformation.   

We believe diversity fuels creativity, broadens knowledge, and helps drive success, and that is why we’re proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity.