Senior GTM and Product Commercialization Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior GTM and Product Commercialization Manager in United States.

This role offers a strategic opportunity to lead the end-to-end commercialization of new products and market expansion initiatives. You will serve as the core GTM readiness expert, translating high-level strategies into detailed, actionable launch plans while driving cross-functional alignment across Product, Marketing, Sales, Operations, Finance, and Regulatory teams. The position requires a hands-on, detail-oriented professional who can manage complex timelines, resolve commercialization challenges, and ensure launches meet both quality and speed expectations. You will also contribute to the development and refinement of GTM playbooks, fostering operational excellence and continuous improvement across regions and categories. This is ideal for someone who thrives in a fast-paced environment and enjoys having a direct impact on commercial success and market growth.

Accountabilities:

• Own the end-to-end GTM execution roadmap for major product launches and market entries, ensuring alignment with regional needs and commercial objectives.
• Translate high-level GTM strategy frameworks into actionable project plans, timelines, and deliverables.
• Serve as the commercial project lead, coordinating cross-functional teams to meet key milestones, budgets, and launch objectives.
• Manage dependencies and proactively resolve complex commercialization roadblocks.
• Present GTM readiness status, risks, and performance forecasts to senior leadership.
• Collaborate with Commercial Strategy teams to assess new market opportunities and implement scalable launch playbooks.
• Continuously refine processes and develop comprehensive product commercialization documentation to support operational excellence.

• 5+ years of progressive experience in Go-to-Market strategy, product marketing, commercialization, or program management, preferably in a fast-paced, regulated, or CPG environment.
• Proven ability to independently manage complex, cross-functional product launches or market entries.
• Exceptional project management, organizational, and analytical skills with strong attention to detail.
• Outstanding communication and interpersonal skills, capable of influencing peers and presenting to senior leadership.
• Experience supporting consumer product launches, preferably in nicotine, CPG, or healthcare sectors.
• Ability to navigate matrixed and/or international organizations effectively.
• Comfortable working in a dynamic environment with multiple stakeholders and shifting priorities.
• Bachelor’s degree in Business Administration, Marketing, or a related field.

• Competitive salary ranges depending on location: Tier 1: $162K–$202K; Tier 2: $147K–$184K; Tier 3: $138K–$173K; Tier 4: $133K–$166K USD.
• Equity and performance-based bonuses.
• Comprehensive health, dental, vision, disability, and life insurance.
• 401(k) plan with company matching.
• Paid time off, holidays, parental leave, and wellness programs.
• Opportunities for professional growth, skill development, and leadership exposure.
• Flexible work locations within the United States.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.
🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.
📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role.
Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

Thank you for your interest!

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