Senior CRM & Lifecycle Marketing Strategist

R2Net – James Allen & Blue Nile is seeking a strategic and results-driven Senior CRM & Lifecycle Marketing Strategist to join our marketing team. In this hybrid Seattle-based role, you’ll lead CRM initiatives across JamesAllen.com and Blue Nile, owning the development and execution of customer lifecycle strategies that drive engagement, retention, and revenue. This role is ideal for someone who thrives in a fast-paced ecommerce environment and brings deep experience in B2C CRM strategy, campaign development, and performance analysis.

***Please note this role will be hybrid in our Seattle office***

Responsibilities:

• Develop and execute customer lifecycle marketing strategies to increase engagement, retention, and repeat purchases for both JamesAllen.com and Blue Nile.

• Manage and optimize CRM tools, including email marketing platforms, segmentation strategies, and customer databases to ensure efficient and personalized communication with customers.
• Create, test, and optimize push email workflows to drive conversions and generate brand affinity.
• Collaborate with cross-functional teams (e.g., product, analytics, design) to create tailored CRM campaigns that align with product launches, seasonal promotions, and business objectives.
• Analyze CRM data, customer behavior, and campaign performance to measure effectiveness and identify opportunities for improvement.
• Collaborate on customer segmentation strategies to deliver targeted, personalized messaging based on demographics, behavior, and purchase history.
• Monitor industry trends and best practices in CRM to implement innovative strategies and tools that improve customer engagement and experience.
• Maintain customer data integrity and ensure compliance with data protection regulations (e.g., GDPR, CCPA).
• Report on key CRM metrics such as open rates, click-through rates, conversion rates, and customer retention to senior leadership.
• Support A/B testing and campaign optimization to continually improve the effectiveness of CRM communications.
• Work with customer service and support teams to understand customer feedback and incorporate insights into CRM strategies.

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 3+ years of CRM experience in a B2C ecommerce environment, with a proven ability to build and execute mass email promotional campaigns that drive measurable results
• Strong analytical skills, with experience interpreting CRM and campaign data to inform strategy and optimize performance
• Experience writing clear, actionable creative briefs for cross-functional teams including design, product, and analytics

At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance
  

Annual base pay: $90,000 - $115,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, R2Net will not sponsor a new applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1