Lead inventory strategy and operational workflows for high-value jewelry across R2NET’s digital brands, overseeing a team to improve accuracy, optimize stock, and deliver measurable financial impact.
Lead lifecycle and automation CRM efforts across James Allen and Blue Nile to boost engagement, retention, and revenue through data-driven campaigns and personalization.
Lead lifecycle marketing and CRM strategy for JamesAllen.com and Blue Nile in a hybrid Seattle role, driving personalized email and lifecycle programs that increase retention and revenue.