Social Media Manager

Overview

Travel Leaders Network (www.TravelLeaders.com), as one of the largest sellers of luxury travel, cruises and tours in the industry, is a passionate community of travel professionals focused on mutual success.  Representing approximately 5,700 travel agency locations across the United States and Canada, this Network uses the power of its parent company, Internova Travel Group, to assist millions of leisure and business travelers annually. 

Travel agent members who belong to Travel Leaders Network have access to meaningful supplier partnerships, innovative technology that integrates with industry-leading marketing, exclusive value-added programs and member support and training that only a company with their size and strength can offer. Travel Leaders Network gives their members everything they need to grow as a Leader and inspire more people to travel better. 

Responsibilities

As a Social Media Manager at Travel Leaders Network – You will be responsible to oversee the day-to-day strategy, growth and development of a new social media program that allows us to create and post content on behalf of thousands of travel advisors and agencies. In addition, you will provide strategic growth and development for our consumer facing social media channels.  You will work very closely with a dedicated team of content creators providing direction, thought leadership, guidance, and support in order to drive desired results across all social media platforms.  This role will influence and impact thousands of independent travel advisors and travel agencies across the US and Canada as well as impact our consumer facing social media strategy. 

• Social Media Program Management – That Maximize program enrollment, onboarding, retention, and education for 2,500+ highly engaged members across the US and Canada by creating strong marketing strategies across a variety of B2B communication such as email, webinars, Facebook groups, Training, in-person events, etc..
  • Application & Membership: Oversee all aspects of approval and onboarding
  • Email Marketing: Craft email marketing strategy and communication
  • Webinars & Meetings: Host meetings with internal and external partners
  • Facebook Group: Oversee content, membership, engagement and strategy
  • Training & Education: Create and execute education plans and strategies
  • Subject Matter Expert: Point of contact for training, support, sales, advisor memberships, internal staff, etc.. for all things program related
  • Administrative Projects: Responsible for all aspects of program including maintenance, administration and execution of all projects with the support of internal teams
• Social Media Strategy – Utilize data-driven insights to craft and manage comprehensive social media content strategies that drive growth, engagement and leads across platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube for Social Media Programs in the US and Canada as well as Travel Leaders consumer facing social media channels.
  • Spot Trends, Drive Insights: Lead trendspotting and social listening to translate cultural insights into strategic opportunities that drive performance
  • Own Performance & Optimization: Track performance, analyze data, recommend optimizations to enhance engagement and reach
  • User Generated Content - Oversee all aspects of gathering UGC from Staff and Advisors including training on best practices, creating content strategies and more
  • Original Content - Provide direction for all content creation travel across the team in collaboration with Creative and Social
  • Champion Social Across Organization: Share insights, educate staff and advisors, be an advocate for social media’s strategic value and the team
• Paid Social Ad Management -
  • Experience with Facebook Ads Manager: Boosting Content, Analytics and Performance
  • Understanding of Meta Business Manager: Page Set-Up and Maintenance
  • UTM’s & Link Building: Creation, analytics and troubleshooting of link building and UTM’s
  • Budgeting & Planning: Coordinate monthly campaign management
• Thought Leadership: Work hand-in-hand across Paid & Organic Social and Digital to assist the team in troubleshooting, brainstorming and ideation. 

Qualifications

You’ve spent years working in social media roles creating content, analyzing performance and monitoring trends. You are very in-tune with rapid updates and changes across social platforms. Developing and executing strategic marketing plans that drive strong measurable performance and long-term impact is the direction you’d like to take your career.  You breathe team collaboration, not above getting your hands dirty and working with the team, dedicated to personal growth and ready to step into a leadership role.

Qualifications, Knowledge & Skills

• 6+ years in social media marketing with strong track record leading strategic vision with teams
• Facebook Business Manager, Page Set-Up and Platform Best Practices are vital
• Strong expertise in content creation, community management, analytics, performance
• Solid verbal and written communication skills + attention to detail
• Hyper-Organized, self-motivated, big picture thinker that works well independently
• Able to travel up to 10% both domestically and internationally

PAY AND BENEFITS

Our benefit offerings include choice of two medical plans and two dental plans, vision insurance, flexible spending accounts (FSAs), company-paid life insurance and AD&D, optional additional life insurance and AD&D, disability insurance, paid parental leave, paid time off, 401k Plan with company match, discounted employee travel options, access to LinkedIn Learning webinars and courses. Discounted pet insurance and auto, home, & renters insurance.

The salary range on this job posting/advertising has been developed to give applicants a wide range to comply with pay transparency laws in all states and geographical areas.  Many factors, such as years of experience, geographical location, budget etc. are considered when determining the starting rate of pay.  The salary range posted represents the pay range for U.S. candidates.  If the job posting indicates that the role is available for international candidate consideration, the salary range will be based on the local market for the country where the candidate would be working.

This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company’s financial goal achievement and individual performance.

Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.

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