Senior Manager, Digital Marketing & Strategy (Philanthropy)

Job Summary:

Title: Senior Manager, Digital Marketing & Strategy (Philanthropy)

Location: New York, NY (fully-onsite)

The Role:

Roc Nation, is seeking a Senior Manager, Digital Marketing & Strategy -Philanthropy. This position will oversee the full scope of digital impact related to philanthropic initiatives, supporting both long-term strategy and rapid response, agile execution. The Senior Manager will lead the development of content calendars, campaign strategy, stakeholder engagement, and digital performance reporting, while also managing junior talent, external partners, and internal cross-functional teams.

Responsibilities:

• Marketing Strategy: 

  • Lead digital strategy across 8+ clients and their primary platforms, aligning with philanthropic missions, key cultural moments, fundraising goals, and paid/organic campaigns. 

  • Drive the planning and execution of client social content calendars—both short- and long-lead—using agile methodologies to ensure strategies remain timely, flexible, and impactful.

  • Set strategic tone, themes, and performance KPIs; conduct creative reviews with team stakeholders.

  • Identify and manage implementation of new social content opportunities; maintain real-time control of all social/web platforms and the narrative around content. 

  • Oversee development of media plans (paid and organic), digital platforms, creative briefs, feedback rounds, and present finalized concepts for stakeholder approval.

• Content Production & Marketing: 

  • Manage and execute content publishing across Meta (Instagram +Threads, Facebook), X (formerly Twitter), LinkedIn, TikTok, SPILL, Youtube, additional platforms, with support from the Digital Coordinator; ensure partner reshares and amplification are consistently secured.

  • Review and edit copywriting, ensure brand alignment and error-free deliverables.

  • Establish campaign KPIs, guide performance benchmarks, and ensure alignment with client expectations.

  • Recommend channel-specific tone and creative adjustments to maximize engagement and effectiveness. 

  • Grow client awareness, social engagement and content syndication by identifying opportunities to engage with audiences through impactful content and social conversation.

• Live Event & Photoshoot Coverage

  • Create and manage digital Run of Show (ROS) documents for event activations.

  • Approve and develop shot lists aligned with strategic goals, including key moments, branded elements, and talent capture.

  • Lead live content coverage, provide real-time asset feedback, and ensure content readiness for post-production and publishing.

  • Review all content captured for completeness and alignment with strategic objectives.

• Community Management & Creator Campaigns

  • Oversee partner, ambassador, advisor, influencer, and UGC campaign development and execution—driving briefs, lists, and tone-setting, while creating social toolkits - with support of the digital coordinator - to enable partners and stakeholders to effectively amplify content.

  • Monitor audience engagement and provide strategic guidance for social responses, content reshares, and collaborations.

  • Review notifications, comments, and creator content performance with stakeholders.

• Client & Stakeholder Management

• Serve as a key point of contact for high-level client communication, approvals, and digital strategy discussions.

• Liaise between content creators, external vendors, and stakeholders to ensure expectations and deliverables are met.

• Lead meetings and check-ins with foundation teams, directors, and partner organizations

• Content Management & Analytics: 

  • Lead monthly performance reports including social listening, competitive analysis, and campaign recaps.

  • Present topline insights and strategic recommendations to stakeholders.

  • Define success metrics, oversee campaign pacing, and implement adjustments as needed.

• Reporting & Analytics

  • Lead monthly performance reports including social listening, competitive analysis, and campaign recaps.

  • Present topline insights and strategic recommendations to stakeholders.
    Define success metrics, oversee campaign pacing, and implement adjustments as needed.

• Web Services, SEO & Digital Project Management

• Oversee timely content updates and quality assurance across all digital properties, including websites and mobile applications, ensuring functionality, accuracy, and alignment with strategic priorities.

• Manage CMS updates, SEO/SEM initiatives, and domain/IP compliance working cross functionally with internal teams and client stakeholders.

• Coordinate with development teams on web structure recommendations and digital optimizations.

• Administrative & Operational Oversight

  • Manage digital budget allocations, invoice submissions, account verifications, and scheduling.

  • Maintain internal documentation for content and event projects, ensuring visibility across teams.

Qualifications:

• 5+ years business experience managing digital content and social platforms; experience in fast-paced environment

• Live within commuting distance of New York City (midtown) and ability to work in-person five (5) days per week 

• A deep passion for Team Roc’s mission and the work of our partner foundations and organizations, with a strong dedication to advancing change and uplifting underserved communities

• Detail-oriented with superior organizational and project management skills

• Ability to create compelling, results-driven digital marketing campaigns

• Ability to regularly accommodate digital requests beyond office-hours, addressing breaking news and other moments in real-time.

• Proven ability to generate momentum and amplify sentiment around impact and justice-focused initiatives.

• An in-depth understanding of social media platforms, industry trends, new technologies and digital services

• Bachelor's degree in a related field preferred

• Strong oral/written communication skills

• Ability to multi-task in fast-paced, high profile, on-the-fly environments

• Strong storytelling instincts with the ability to evoke emotion, build tension, and create compelling narratives that resonate.

• Track record of building and maintaining strong business relationships

• Experience working with social management and listening platforms

• Experience creating social media content using Adobe suite or similar

• Experience with website management, CMS, and HTML

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The expected compensation for this position is:

$80,000.00 USD - $90,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.