Cookievation Manager

Insomnia Cookies is on the hunt for a passionate, creative, and technically skilled Cookievation Manager to lead the charge in menu innovation across our beloved cookies and ice cream categories. This role is the heartbeat of our product pipeline—where culinary artistry meets food science—bringing bold new ideas to life and ensuring our fans always have something crave-worthy to look forward to.

As the Cookievation Manager, you’ll be the visionary behind irresistible new flavors, groundbreaking product platforms, and process improvements that fuel both customer delight and business growth. You’ll partner closely with Marketing, Operations, Supply Chain, and Food Safety/QA to transform concepts into craveable, scalable products that define the Insomnia Cookies experience.

SWEET POSITION PERKS:

•4 Day Work Week (yuppp, we get every Friday off)

•Opportunity to be the architect of Insomnia Cookies’ next chapter of growth.

•Competitive executive compensation package including base, bonus, and equity.

•Comprehensive benefits including health, dental, vision, and 401(k).

•A fun, entrepreneurial, and cookie-filled culture.

•Free cookies, branded swag and so much more!

• Innovate Boldly: Lead the ideation, development, and refinement of limited-time offerings (LTOs), ice cream flavors, and new product platforms.
• Turn Trends into Treats: Translate consumer insights, market research, and brand strategy into warm, delicious, and delivered innovations.
• Bring Concepts to Life: Create and test prototypes, conduct sensory evaluations, and oversee shelf-life studies to guarantee quality.
• Perfect the Details: Develop recipes, specifications, and documentation that ensure consistency across the Insomnia Cookies system.
• Elevate the Brand: Provide Cookievation expertise for photoshoots, social campaigns, and Learning & Development initiatives.
• Advance Excellence: Recommend product, process, and ingredient sourcing improvements that strengthen quality, consistency, and efficiency.
• Drive Projects: Own multiple product development projects from brainstorming through national launch.
• Stay Ahead: Monitor emerging flavor trends, baking techniques, and competitive activity to identify white-space opportunities.
• Leverage Insights & Tech: Use consumer data and AI tools to guide innovation and maximize business impact.
• Collaborate Cross-Functionally: Engage with Marketing, Supply Chain, Operations, Learning & Development, and Customer Service to ensure flawless execution of Cookievation initiatives.

• Bachelor’s degree in food science, culinary arts, food technology, or related field
• 5+ years of experience in R&D or product innovation within the food industry (baked goods and/or ice cream experience preferred)
• Proven track record of launching successful products from concept to market
• Hands-on baking/formulation experience
• Strong understanding of food chemistry, ingredient functionality, and sensory evaluation
• Understand and be proficient in basic recipe development, product yields, cost of goods, nutrition (Genesis R&D Suite), sensory testing (Compusense Sensory & Consumer Testing), and allergen awareness
• Basic knowledge of HACCP principles and food safety including regulatory requirements (food safety certification required)
• Excellent project management, organizational, and interpersonal skills
• All around love of food and innovation

• Every day starts with curiosity in the Insomnia Cookies test kitchen. You might be mixing up small-batch doughs to explore a new flavor mashup, tweaking a recipe to nail the perfect texture, or experimenting with a bold filling idea for our next stuffed cookie. Afternoons often bring sensory tastings with teammates—sampling prototypes, gathering feedback, and refining recipes until they’re irresistible. Between kitchen sessions, you’ll review consumer trend reports, brainstorm new seasonal LTOs, or collaborate with Supply Chain to figure out how your latest test kitchen win can be scaled across hundreds of stores. Some days you’ll jump into photoshoots to showcase upcoming innovations, or partner with Operations and Training to ensure new products launch flawlessly. From first spark of inspiration to the smell of warm cookies fresh out of the oven, you’ll spend your days pushing the boundaries of indulgence and fueling the next wave of Cookievation.

About us:

Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, an experiential, “sweet-easy” concept as the brand’s flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What’s Possible"!