Marketing Automation & Segmentation Manager

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This role is based in our 605 3rd Ave, Manhattan office.

Drive data-driven marketing excellence as a technical leader in our dynamic Marketing Automation and Segmentation team.

We're seeking an experienced professional to provide strategic guidance and advanced technical expertise to our Segmentation Analysts and pillar marketing teams, shaping the future of our marketing technology and data analytics capabilities.

What You'll Do

Team Leadership & Collaboration

• Partner with pillar marketing and cross-functional teams to communicate and achieve campaign engagement and revenue objectives
• Lead and develop a team of Segmentation Specialists/Analysts, overseeing daily operations, workload prioritization, and performance management
• Participate in cross-departmental and pillar marketing team training initiatives

Technical Implementation & Automation

• Design, implement, and execute data automation solutions to deliver personalized experiences across multiple marketing channels using IIRIS and Eloqua
• Create advanced email segments leveraging Eloqua's segmentation tools, including behavioral filters, Eloqua programs, cloud apps, and Custom Data Objects
• Develop and maintain query templates using Eloqua, OBIEE, and IIRIS while ensuring compliance with email eligibility standards

Data Management & Governance

• Oversee and enforce data hygiene standards and projects within Eloqua instances
• Manage comprehensive data collection standards, usage, storage, sharing, and retention policies to ensure compliance and operational efficiency
• Conduct data quality audits to identify inaccuracies and supervise data correction and normalization processes
• Collaborate closely with the Data Governance team to maintain adherence to established data processes, frameworks, and governance standards

Strategic Analysis & Optimization

• Provide expert leadership in audience selection, optimization, propensity modeling, and persona development for targeted email marketing campaigns
• Develop Lead Scoring Models to enhance campaign targeting effectiveness
• Generate comprehensive segmentation and data health reports, identifying churn-related challenges and list growth opportunities
• Maintain thorough knowledge of all available contact data fields for strategic segmentation purposes

Continuous Learning & Best Practices

• Stay current with Eloqua's evolving data management and segmentation capabilities
• Keep abreast of the latest email marketing and industry best practices, sharing insights and knowledge with the team

What We're Looking For

Essential Requirements

• Strong SQL foundation and advanced database query development skills
• Solid experience in data operations, including data manipulation, transformation, and analysis
• Minimum 5 years of segmentation experience
• Proficiency in advanced database query tools (e.g., OBIEE, Treasure Data)
• Advanced skills in Excel and Access
• Strong understanding of data hygiene and normalization processes

Key Skills & Experience

• Exceptional attention to detail and organizational skills
• Results-driven mindset with a focus on achieving key objectives
• Experience in lead scoring and segmentation strategies
• Strong collaboration and communication skills (written, verbal, and presentation)
• Proven ability to manage a team, projects, prioritize tasks, and effectively manage time
• Externally focused, staying up to date with technology advancements and their business applications
• Ability to understand and deliver solutions that align with customer needs

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $95,000 - $105,000 based on experience. 

This posting will automatically expire on 19th December 2025.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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