Social Media Editor, Hypebae

Established in 2016, Hypebae is a leading female online destination that empowers our next-gen creatives by navigating today’s emerging youth culture with stimulating, organic narratives. Standing at the intersection of fashion and creative dialogue, Hypebae shares its distinctive vision, and provides impactful insights on the dynamic face of emerging youth culture.

Hypebae is looking for a Social Media Editor to join our New York team. We require a strategic and data-driven leader who understands the world of fashion/culture and has a track record managing and growing social media platforms. 

The Social Media Editor will be a clear communicator and critical thinker. This role requires a detailed understanding of analytics tools, social marketing technology and best practices across TikTok, Instagram, X, Facebook, YouTube, and more. You must be able to demonstrate a clear ability to develop tactics and campaigns that drive business goals, including audience growth and engagement. 

• Conceive, implement and measure social marketing campaigns on a daily basis across all relevant channels.
• Launch, grow and manage channels where relevant, ensuring milestones are set and met.
• Execute social media publishing strategies while ensuring all posts are accurate, punctual, efficient, safe and on-brand. Captions included.
• Report on campaigns and strategies in real-time to optimize each platform and ensure the most effective approach.
• Develop tactics, plans, partnerships, tools that help achieve the business goals, including  strategic partnership opportunities with TikTok/IG/X etc.
• Lead all communication with international leads on priorities and best practices.
• Maintain relationships with external and internal teams to brief and manage original content for distribution.
• Manage daily social communication such as consumer responses, sentiment analysis and enquiries.
• Lead, hire, and develop the global Social Media team.

• 5+ years of social media management, publishing, editorial content creation and distribution required (brand or agency).
• Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms with significant contacts at all major platforms.
• Extremely passionate and knowledgeable about fashion, culture and the different categories that Hypebae covers.
• Excellent communication, collaboration, and planning skills with meticulous attention to detail.
• Ability to successfully organize, prioritize and manage multiple projects while meeting strict deadlines.
• Experience in managing social media teams.
• Proven experience in developing and executing successful social marketing strategies that are native to individual channels and demonstrate tangible ROI.
• Expert understanding of how brands should participate in social media in an authentic way.
• A passion for working in a fast-paced environment with high level of teamwork.
• Flexibility to work nights and weekends.
• The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social and youth culture and how to credibly and sensitively work within it whilst maintaining brand integrity.

If you think you’ve got what it takes, please provide your cover letter, resume, portfolio and expected salary.

This position is based and located in New York. Candidate must be eligible to work in the US.

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