Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy, and consent to receive emails from Rise
Jobs / Job page
Senior Associate, Care & Coverage Marketing image - Rise Careers
Job details

Senior Associate, Care & Coverage Marketing

Become a part of our caring community and help us put health first
 

Become a part of our caring community and help us put health first.


Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure.

At Humana, we believe in the power of personalized communication to inspire healthier behaviors and build lasting relationships with our members. Our Customer Engagement Marketing team plays a critical role in delivering thoughtful, data-informed campaigns that support members throughout their healthcare journey.

We are hiring a Senior Associate to support strategic marketing initiatives by integrating marketing campaigns with our call centers and live agent channels.

The role contributes to Humana’s mission to improve member health outcomes and satisfaction through personalized, data-driven communications. The position is ideal for marketers who thrive in collaborative, fast-paced environments and are passionate about guiding members through their healthcare journey—from onboarding and education to engagement, medication adherence, and retention.

As part of a dynamic and mission-driven team, you’ll help shape the way Humana connects with its members—ensuring every interaction is timely, relevant, and rooted in empathy. If you’re looking to make a meaningful impact through marketing, we invite you to explore these opportunities.

Key Responsibilities

Responsibilities include:

  • Oversee and optimize the live agent channel for marketing campaigns to improve member health outcomes, including both dedicated campaign call centers and Humana’s general customer service
  • Collaborate with cross-functional teams to forecast call volume, managing timing of outreaches, and plan resources
  • Champion the voice of the members by listening to calls for quality and insights, integrating feedback, and enhancing engagements using behavioral signals
  • Partner with call centers to ensure they have the data they need to deliver personalized support to members on key health topics
  • Collaborate on projects to improve data and technology integration with call centers, including data exchanges, technology advancements, and operational improvements
  • Participate in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.
  • Monitor operational performance to help enable efficient program delivery
  • Contribute to outcomes reporting and performance tracking to inform strategic decisions and roadmap iterations.

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
  • Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
  • Proven ability to manage multiple projects simultaneously with strong attention to detail.
  • Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.

Preferred Qualifications

  • Experience in healthcare, insurance, senior services, or other regulated industries.
  • Familiarity with agile marketing methodologies and cross-functional team collaboration.
  • Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.


Use your skills to make an impact
 

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
  • Satellite, cellular and microwave connection can be used only if approved by leadership
  • Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
  • Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
  • Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

  • Health benefits effective day 1
  • Paid time off, holidays, volunteer time and jury duty pay
  • Recognition pay
  • 401(k) retirement savings plan with employer match
  • Tuition assistance
  • Scholarships for eligible dependents
  • Parental and caregiver leave
  • Employee charity matching program
  • Network Resource Groups (NRGs)
  • Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview.  Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.


 

$86,300 - $118,700 per year


 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.


About us
 

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.


Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana Glassdoor Company Review
3.8 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
Humana DE&I Review
3.53 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
CEO of Humana
Humana CEO photo
Jim Rechtin
Approve of CEO

Average salary estimate

$102500 / YEARLY (est.)
min
max
$86300K
$118700K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

Humana logo

What it's like to work at Humana

Read Reviews
Similar Jobs
Photo of the Rise User
Posted 20 hours ago

Humana is hiring a strategic Director of External Communications to lead media, reputation and public relations for its CenterWell healthcare businesses nationwide.

Photo of the Rise User
Posted 12 hours ago

CenterWell Home Health is hiring a Medical Social Worker to deliver home-based psychosocial assessments, resource coordination, and care planning for patients in Shalimar, FL.

Photo of the Rise User
Honeycomb Hybrid Remote - United States
Posted 6 hours ago

Honeycomb is hiring a Partner Marketing Manager to lead co-marketing, enablement, and partner-driven demand generation that delivers measurable pipeline and revenue impact.

Photo of the Rise User

Lead and scale enterprise marketing for a rapidly growing healthcare SaaS company, owning positioning, demand, content, events, and lifecycle programs to accelerate pipeline and conversion.

Photo of the Rise User
Peach Finance Hybrid Oakland, CA/ Remote (US)
Posted 5 hours ago

A growth-focused marketing leader is needed to design and execute Peach’s go-to-market and brand strategy to scale top-of-funnel and drive measurable pipeline toward $100M ARR.

Photo of the Rise User
Posted 6 hours ago

Lead major product marketing initiatives at a remote-first healthcare SaaS company, owning go-to-market strategy, positioning, and cross-functional execution to drive growth and customer impact.

Photo of the Rise User
Posted 7 hours ago

Lead go-to-market strategy and end-to-end campaign execution for Kraken’s asset listings and consumer financial products to accelerate adoption and engagement.

Sézane Hybrid No location specified
Posted 10 hours ago

Sézane is hiring an Event & Marketing Intern to support on‑brand event execution and retail activations from its New York or Los Angeles offices during a six‑month internship.

Photo of the Rise User
Code.org Hybrid Remote or Seattle, WA
Posted 24 hours ago

Code.org seeks a Website Marketing Manager to optimize Code.org and CSforALL web properties—improving UX, SEO, analytics, and conversions to support education and fundraising goals.

Photo of the Rise User
Posted 23 hours ago

Cologix is seeking an experienced Senior Content Manager and Strategist to craft high-impact B2B content that drives awareness and demand for its data center and digital infrastructure offerings.

GC AI Hybrid No location specified
Posted 5 hours ago

Lead GC AI’s content strategy to build brand authority, generate pipeline, and turn technical legal/AI topics into clear, high-impact content across long- and short-form channels.

Level Agency Hybrid No location specified
Posted 11 hours ago

An analytical, hands-on Media Manager is needed to run and optimize multi-channel paid campaigns (search, social, programmatic) for an AI-driven, remote-first performance marketing agency.

Posted 15 hours ago

A Retail Marketing Specialist role at Reboot Staff to plan, execute, and analyze retail campaigns that strengthen brand presence and increase customer engagement.

Photo of the Rise User
Kraken Hybrid No location specified
Posted 21 hours ago

Kraken is looking for a Senior SEO Manager to lead global, AI-driven SEO and entity optimization efforts across web and app surfaces to accelerate organic acquisition and trust in the Kraken ecosystem.

Alphabe Insight Inc Hybrid San Antonio, TX, USA
Posted 4 hours ago

Nexmos Design is hiring an Advertising Agent to craft and manage performance-driven advertising campaigns that elevate client brands and drive engagement.

Since 1961, Humana has been committed to helping people live healthy and happy. Our approach is simple—offer personalized care from people who care. We do this by listening to our members and creating solutions to help them reach the best version ...

183 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
October 23, 2025
Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!