Lifecycle Marketing Manager (Hybrid)

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

 📍Your Impact Starts Here

We’re looking for a Lifecycle Marketing Manager to design, launch, and optimize campaigns across multi-channel surfaces. You’ll own the strategy and execution of full-funnel customer journeys, driving engagement, activation, conversion, and lifetime customer value.

At Homebase, lifecycle isn’t just about sending messages. It’s about shaping how tens of thousands of small businesses and their employees experience our product. You’ll be hands-on in building and optimizing campaigns while consistently sharing learnings and representing lifecycle marketing to help influence decisions across the company.

• Campaign Execution: Build and launch lifecycle campaigns across email, push, SMS, and in-app messages.

• Audience Strategy: Develop segmentation and personalization strategies rooted in customer journey mapping and intentional design of customer experiences.

• Experimentation: Run always-on growth experiments to drive activation, conversion, and lifetime customer value.

• Insights & Measurement: Track performance against KPIs, extract insights, and share learnings broadly.

• Operational Rigor: Document processes, streamline workflows, and enable cross-team alignment.

• Team Influence: Contribute lifecycle insights in cross-team discussions and help shape how Homebase engages its customers.

• AI & Automation: Use emerging tools to accelerate workflows and personalize at scale.

🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

• 3+ years of hands-on experience in lifecycle marketing, executing campaigns across multi-channel surfaces

• Experience with cross-channel marketing automation platforms (Iterable or equivalent), collaboration/project management tools (e.g., Jira), and analytics platforms (e.g., Looker, Amplitude)

• Nice to have: familiarity with CRM systems (e.g., Salesforce), email service providers (e.g., SendGrid), in-app messaging tools (e.g., CommandAI), and AI-powered productivity/personalization tools (e.g., ChatGPT, Claude)

• Ability to interpret data, design structured experiments, and clearly communicate insights to stakeholders

• Strong project management and prioritization skills with the ability to manage multiple priorities in a fast-paced environment

• Excellent written and verbal communication skills with the ability to simplify complex ideas and adapt messaging for different audiences

• Ability to collaborate in the office on Tuesdays and Wednesdays

🤝  The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.

• 💡 Be Customer Obsessed – Solve problems with empathy and creativity.

• ⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.

• 🎯 Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.

• 🏆 Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.

• 🏅 Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer

• 💰 Ownership & Financial Security: Stock options + 401(k) with 4% match

• 🏥 Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options

• ⏰ Flexible Time: Unlimited PTO (salaried) + company holidays

• 👶 Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)

• 🛡️ Protection Plans: Life insurance + short/long-term disability coverage

• 🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

• 🍽️ Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days

• 👨‍💻 Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)

What to Expect During the Interview Process

• Meet the Talent Acquisition team, Josh D.

• Meet the Hiring Manager, Darin T.

• Participate in a Talent Showcase

• Meet Cross-functional Partners

• Background Check + Offer Stage

• Welcome to the team, Homie 🎉
  

💜 Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply! 

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

👋 Hey, We’re Homebase

Unstoppable teams start here.

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2.5+ million workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.