Integrated Marketing Manager

INTEGRATED MARKETING MANAGER

The integrated marketing manager executes consumer-first, omnichannel marketing strategy in alignment with the Marketing Leader’s direction by leading seasonal campaign planning and execution across retail, ecommerce, and wholesale. This role uses data and consumer segmentation to guide decisions, optimize channel performance, and strengthen brand position across the full customer lifecycle.

Responsibilities:

·       Lead the development and execution of seasonal, cross-channel marketing plans aligned to product launches and business priorities.

·       Translate strategy set by the Marketing Leader into actionable, channel-specific marketing plans into actionable, channel-specific marketing tactics across DTC, retail, and wholesale.

·       Manage and execute the editorial calendar strategy developed by the Marketing Leader, gathering inputs from channel and creative teams to ensure strategic alignment, timely execution, and clear connection to business and brand priorities.

·       Facilitate monthly Integrated Marketing Meetings in collaboration with the Marketing Leader, bringing together cross-functional stakeholders to review campaign performance, align on priorities, and implement optimizations across channels.

·       Apply RFM and behavioral segmentation insights provided by the Marketing Leader to inform campaign planning and consumer engagement across lifecycle stages.

·       Partner cross-functionally with product, digital, and brick & mortar teams to align go-to-market plans and ensure consistent campaign execution.

·       Manage the marketing communications calendar to ensure cohesive, timely activation of key brand and product moments.

·       Monitor real-time performance data (e.g., traffic, conversion, sell-through, inventory) and adjust plans to improve agility and impact.

·       Oversee public relations strategy and execution, managing agency partners and press opportunities to elevate brand visibility and earned media impact.

·       Support the annual marketing budgeting process by managing pacing, reporting, and tactical budget recommendations based on campaign performance.

Required Qualifications:

·       Bachelor’s degree in marketing, business, or a related field.

·       Minimum 6 years of experience in marketing driving integrated, performance-based strategies.

·       Proven ability to build and implement integrated marketing strategies across direct and wholesale channels.

·       Experience using RFM or customer segmentation frameworks to guide strategy and improve lifecycle performance.

·       Strong understanding of omnichannel marketing metrics, attribution, and ROI optimization.

·       Demonstrated ability to synthesize insights and adjust campaigns based on market, inventory, and performance data.

·       Proficiency in campaign reporting, budget oversight, and performance communication across stakeholders.

·       Strategic thinker with the ability to execute against short-term priorities while supporting long-term brand growth.

·       Comfortable working in fast-paced, cross-functional environments with a premium consumer brand lens.

·       Willingness to travel up to 10%.

Preferred Qualifications

·       Master’s degree in marketing, business, or a related field.

Experience in a marketing role within a +$300M apparel/footwear consumer brand.

This role reports to the Marketing Leader and is responsible for translating strategic direction into day-to-day marketing execution across channels.