Content Marketing Specialist

Content Marketing Specialist

Overview of the Role

We are seeking a creative, detail-oriented Content Marketing Specialist to develop engaging content, manage social media, and handle marketing automation efforts for our health-tech organization. This role also provides strategic support to the Director of Marketing in planning and executing the annual marketing strategy. The ideal candidate thrives in a fast-paced environment, understands modern content trends, can translate strategy into compelling stories, and clearly communicate technical and regulatory-adjacent content to professional audiences.

Responsibilities

• Create high-quality written, visual, and multimedia content for web, email, social media, and campaigns.
• Manage daily social media activity, including planning, scheduling, posting, and community engagement across platforms such as LinkedIn, Facebook, and Instagram.
• Maintain a consistent brand voice and messaging – ensuring clarity and compliance (e.g. HIPAA, FDA, MDSAP, etc.), and professional tone appropriate for healthcare professionals.
• Monitor social media performance, track KPIs, and provide insights for optimization.
• Manage the company’s marketing automation tool, including email campaigns, workflows, audience segmentation, lead generation, and reporting.
• Assist the Director of Marketing in planning, executing, and tracking the annual marketing strategy.
• Collaborate with internal stakeholders (e.g., product management, clinical advisors, sales, customer support) to gather accurate information and translate technical/clinical details into clear, compelling content.
• Stay current on industry trends, emerging platforms, competitive activity, and content best practices.

Requirements

• Bachelor’s degree in marketing, communications, or a related field (or equivalent experience).
• 3+ years of experience in content creation, social media management, and marketing automation – preferably in healthcare, health-tech, medical devices, or similarly regulated industries.
• Experience managing marketing automation platforms (e.g., HubSpot, Act-On, Pardot, or similar).
• Strong writing, editing, and storytelling skills – able to communicate technical or clinical topics clearly.
• Familiarity with social media scheduling tools (e.g., Oktopost, Hubspot, Sprout, etc.).
• Ability to manage multiple projects and deadlines simultaneously.
• Data-driven mindset with the ability to interpret analytics and adjust content accordingly.
• Collaborative communication skills; comfortable working cross-functionally with product, sales, and possibly clinical or regulatory teams.
• Familiarity with healthcare technology, regulatory and quality controls (HIPAA, PHI, etc.).

What Would Make You Stand Out

• Creative thinker with strong attention to detail
• Excellent communication and collaboration skills
• Ability to adapt quickly and work independently
• Passion for staying ahead of digital marketing and content trends

What We Offer

• 3 weeks' vacation and 5 personal days
• Comprehensive medical, dental, and vision benefits starting from your first day
• Employee stock ownership and RRSP/401k matching programs
• Lifestyle rewards
• Remote work and more

About Us
OBIX, a business unit of Clinical Computer Systems, Inc. (CCSI), specializes in developing and supporting the OBIX Perinatal Data System, a comprehensive software solution designed for labor and delivery departments in hospitals. Operating within the healthcare industry, OBIX focuses on enhancing maternal and fetal monitoring by integrating seamlessly with hospitals' electronic health records (EHRs). Their offerings include real-time surveillance of fetal heart rates and maternal vital signs, comprehensive perinatal records, and various integration options to streamline clinical workflows. OBIX serves a diverse clientele, including hospitals and healthcare facilities across the United States and internationally, such as Dubai Health, which partnered with OBIX to enhance maternity and newborn care. As part of Harris Computer's healthcare vertical, OBIX remains dedicated to supporting obstetric professionals in delivering optimal outcomes for mothers and babies.