Head of Social and Influencer Marketing
Skills
- Proven leadership of social and influencer teams
- Deep expertise in social content strategy and platform best practices
- Hands-on experience with social management and influencer platforms
- Strong analytical skills for measuring and optimizing performance
- Budget and agency management
- Cross-functional collaboration with brand, product, PR, and sales
Responsibilities
- Develop and execute a comprehensive social media and influencer marketing strategy aligned with business objectives and brand guidelines.
- Hire, lead, mentor, and grow a team of social and influencer marketing professionals.
- Oversee content strategy, creation, and distribution across owned channels (LinkedIn, Meta, YouTube, TikTok).
- Design, launch, and manage end-to-end influencer programs that drive authentic advocacy and measurable results.
- Establish and evolve community management best practices and ensure timely audience interactions.
- Partner with Brand, Product Marketing, PR, and Sales to integrate social and influencer efforts into campaigns and launches.
- Define KPIs, analyze performance, and provide actionable insights to optimize strategy and demonstrate ROI.
- Manage budgets, agency relationships, and social media tools/platforms.
- Monitor emerging social trends and technologies (including AI) to identify growth opportunities.
Education
- Bachelor's degree or equivalent experience preferred
- Continued professional development in marketing, analytics, or social media is a plus
Benefits
- Health insurance and 401(k) offerings
- Total Rewards philosophy with competitive compensation
- Hybrid work model with office presence expected 2-3 days/week in applicable offices
- Inclusive and collaborative workplace committed to diversity
- Professional development and career growth opportunities
Average salary estimate
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