VP of Growth

Company & Culture: 

At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

Requirements:

• 15+ years of experience in sales strategy, commercial execution, or sales leadership, ideally within the CPG or beverage space.
• Bachelor’s degree in Business, Marketing, or related field; MBA preferred

Job Responsibilities:

The Vice President of Growth will develop and lead the day-to-day execution of our strategic sales roadmap to accelerate revenue and profitability growth across our portfolio of 7+ brands.  This critical role will use data-driven insights, strong retailer understanding, and inspired people leadership to set clear goals and KPIs while ensuring the team is motivated, equipped, and held accountable to deliver results.  Reporting to the Chief Commercial Officer and partnering closely with Sales, Brand Management, Marketing, Operations and Finance, this role will blend strategic thinking with operational excellence, fostering a culture of disciplined execution while identifying opportunities to grow revenue, optimize margins, and expand our market footprint. 

Key Responsibilities:

Strategic Planning & Revenue Growth:

• Develop and own the strategic sales roadmap, identifying new market opportunities and strategies to achieve revenue and profitability goals across our 7+ brands.
• Conduct rigorous market analysis, customer segmentation, and competitive benchmarking to inform and shape actionable sales strategies.
• Collaborate with Brand Management and Innovation teams to ensure alignment on growth initiatives, channel priorities, and portfolio strategy.
• Work closely with Sales VPs and account managers to build detailed sales plans and establish clear expectations for each team and individual contributor.

Sales Execution & Process Optimization:

• Build scalable, systematic sales processes that ensure consistency and accountability across teams and individuals.
• Track and evaluate sales pipeline health by establishing clear KPIs and performance metrics to monitor progress against goals
• Continuously evaluate sales processes and performance metrics, recommending and implementing improvements as needed.
• Partner with the sales team to define priorities, refine sales go-to-market approaches, and drive disciplined execution.

Sales Team Leadership & Accountability:

• Motivate, develop, and hold the sales team accountable to high standards of performance and disciplined execution.
• Foster a high-performance culture rooted in accountability, ownership, and continuous improvement.
• Provide mentorship and development opportunities to elevate the team’s strategic capabilities and executional excellence.
• Partner with HR and the executive leadership team to ensure commission structures and incentives support strategic objectives and drive desired behaviors.

Collaboration & Cross-Functional Partnership:

• Serve as a key member of the Commercial Leadership Team, fostering collaboration and alignment across Sales, Brand Management, Finance, and Operations.
• Work closely with Finance and Sales Operations to optimize deal structures, pricing models, and margin strategies to balance growth with operational profitability.
• Provide regular reporting and insights to the Chief Commercial Officer and executive leadership team to support informed decision making.
• Act as a thought partner to the Chief Commercial Officer, providing insights and recommendations that influence company structure, direction and investment decisions.

Knowledge, Skills, & Abilities:

• Demonstrated success in setting clear KPIs and targets, motivating teams, and ensuring accountability for results.
• Strong analytical skills with the ability to translate data into actionable strategies and tactics.
• Proven track record of optimizing pricing, deal structures, and margin management while driving revenue growth.
• Collaborative and hands-on leader with the ability to build trust and alignment across cross-functional teams.
• Experience in the grocery or natural foods environment and a passion for health, wellness, and the beverage category are strong pluses.

GT’s Employee Experience (Benefits/Perks):

• Health Insurance: Medical, Dental, Vision, and Life Insurance
• 401K with Matching
• Employee Assistance Program
• Discounts on the amazing GT’s product line
• Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!) 

Job Details:

• Work Hours: Business Hours - #LI-Remote
• Available to work flexible schedules
• Pay Range: $220,000 to $260,000, bonus eligible

GT's Living Foods, LLC, is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.