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Principal Product Marketing Manager, DevSecOps Platform

GitLab is an open-core, AI-powered DevSecOps platform used by over 100,000 organizations. We are seeking a Principal Product Marketing Manager to own positioning, packaging, SKU strategy, and go-to-market for our DevOps solution set, translating customer and market insights into messaging, monetization strategies, and sales enablement that drive enterprise adoption.

Skills

  • Extensive B2B SaaS product marketing experience with technical/platform products.
  • Deep knowledge of DevOps workflows, CI/CD, platform engineering, and SDLC concepts.
  • Proven experience in SKU development, packaging innovation, and monetization strategy.
  • Strong cross-functional collaboration with Product, Engineering, Sales, and Customer Success.
  • Excellent written and verbal communication for technical and non-technical audiences.
  • Data-informed decision making using usage data, win/loss, and market research.

Responsibilities

  • Define and lead positioning, narrative, and go-to-market strategy for GitLab's DevOps solution set.
  • Develop new SKUs, packaging, and monetization strategies; build pricing frameworks and business cases.
  • Create persona-based messaging and sales enablement for platform engineering leaders, DevOps directors, and executives.
  • Execute launch plans aligned with sales, field marketing, and digital marketing to drive pipeline and revenue.
  • Synthesize analyst feedback, competitive insights, and customer proof points into differentiated narratives.
  • Produce sales assets: pitches, playbooks, objection-handling guides, TCO/value models, and pricing comparison materials.
  • Drive external thought leadership through speaking engagements, content programs, and analyst relations.
  • Coach and mentor other product marketers and improve cross-functional processes and launch execution.

Education

  • Bachelor's degree or equivalent professional experience.
  • MBA or advanced degree preferred but not required.

Benefits

  • Flexible Paid Time Off
  • Health and well-being benefits
  • Equity compensation & Employee Stock Purchase Plan
  • Growth and development fund
  • Parental leave
  • Home office equipment support
  • Team Member Resource Groups and inclusive culture
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$185000 / YEARLY (est.)
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$150000K
$220000K

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GitLab is a complete DevOps platform, delivered as a single application that's fundamentally changing the way Development, Security, and Ops teams collaborate and build software.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Social Impact Driven
Dare to be Different
BENEFITS & PERKS
Maternity Leave
Paternity Leave
401K Matching
Paid Holidays
Paid Time-Off
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$150,000/yr - $220,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
January 16, 2026
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