Product Marketing Manager

Job Description

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Global Technical Center - in Warren, MI three times per week, at minimum or other frequency dictated by the business.

Relocation: This job may be eligible for relocation.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

The Team:

The Product Marketing team is charged with challenging the status quo and developing strategies that drive Envolve OnStar’ growth to be a leader in the commercial and government sector.  We partner with cross functional teams across the company to develop a coherent software go to market strategy that drives value through the core business and propel GM into future market opportunities. 

The Role:

Reporting to the Sr. Product Marketing Manager, the Product Marketing Lead will be responsible for the strategic initiatives of the team and conducting in dept financial, market and industry analysis that allow our BU to accelerate retention and growth.  Ideal candidates will have experience with subscription services or marketing products, defining scope and success criteria, understanding optimization strategy, and a proven track record of applying data-based decision making.

What You’ll Do:

• Define target customer, market positioning, and key areas of differentiation for products and features within domain.
• Develop the go to market strategy for new products/features.
• Develop and support comprehensive business cases in partnership with Product Management and Finance
• Create a compelling pricing and packaging strategy for the new products.
• Gather and analyze relevant data to Identify and articulate specific value propositions and market size for new initiatives.
• Build and estimate business models and potential financial and operational impact of proposed initiatives.
• Communicate complex business concepts through compelling storytelling in a structured and succinct manner that conveys an actionable point of view.
• Present findings and recommendations in a clear and compelling manner.
• Lead the launch of new features/product, collaborating with key stakeholders.
• Continuously assess product-market fit of existing portfolio, trends, and competitive threats.
• Collaborate on research activities to gauge desirability, willingness to pay and insights (customer and market).
• Lead business support for S&S Product Management and Strategic Tech Partnerships on commercial models with partners
• Champion GTM requirements that affect product experience into product roadmaps.
• Apply data and analytics methodologies to set direction and prove/disprove hypotheses in our strategies
• Assess business plans, roadmaps, competitive landscape and provide recommendations for improvements and adjustments.
• Integrate with Global Regions on unique local needs and assist in prioritization for resource allocation.

Additional Job Description

Your Skills and Abilities (Required Qualifications):

• Bachelor’s degree in business, Finance, Marketing, or a related discipline
• 2+ years’ experience in creating business/financial cases
• 5+ years of product marketing or product management experience.
• Experience with subscription business management
• Experience working with market research and analytics to curate customer insights and market trends.
• Excellent written and oral communication skills and ability to effectively communicate and present to all levels of the company
• Highly developed oral and written communications skills, with a focus on succinct, simple messaging

Additional Skills/Qualifications:

• Ability to aggregate, synthesize and communicate business information in formats that are clear and effective for the desired audiences.
• Ability to create business cases and pricing model to support them.
• Ability to translate “data” to a “business story” and effectively derive and communicate any actionable recommendations.
• Skilled in priority setting and alignment of project priorities with business strategy.
• Effectiveness in building trust, respect, and cooperation among cross-functional teams.
• Excellent interpersonal and communication skills.
• Consistent demonstration and modeling of GM’s winning behaviors.
• Master in storytelling

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