Group Channel Marketing Manager-Ecommerce

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here.

As the Group Marketing Manager- eCommerce, you will guide and manage the development, implementation, and execution of segment-specific marketing strategies across all channels to help deliver the P&L objectives of our Strategic Business Units (SBUs). You will collaborate closely with Channel marketing, Product Management, Revenue Growth Management (RGM), Sales, Consumer Marketing Insights (CMI), and Global Integrated Marketing (GIM) to drive alignment and deliver impactful growth strategies.

This role will focus on e-commerce marketing platforms such as Amazon and Wayfair. 

We value individuals who can Think Fast, applying analytical insights and marketing acumen to drive segment performance and customer conversion. You will Work It Together by fostering collaboration across internal teams and stakeholders, aligning efforts to advance channel and segment strategies. And you’ll Make the Hard Call, leveraging data and insights to make informed, strategic decisions in support of business priorities over both the short- and long-term.

Position location: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What you will be doing

• Partner with teams to develop and implement cross-channel segment strategies.
• Guide the creation of a comprehensive segment plan that monitors sales, volume, and margin performance across all channels. Identify conversion and loyalty opportunities and proactively develop strategies over a 3-year horizon.
• Collaborate with product management teams to identify and implement growth initiatives within existing portfolios and expansion areas.
• Understand the business unit’s P&L objectives to make go-to-market recommendations that support top- and bottom-line performance.
• Operate as the Segment Lead, working cross-functionally with Sales, Category Management, RGM, CMI, and GIM to align on: Growth initiatives, Program development and execution, Competitive research and actionable insights
• Build and maintain deep channel expertise through field travel, competitive analysis, industry engagement, and collaboration with internal partners.
• Partner with Brand and Merchandising to ensure messaging aligns with channel strategy and enhances the customer experience.
• Develop measurement tools and performance dashboards to assess program impact and continuously improve outcomes.

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of experience in retail or omnichannel marketing.
• Strong understanding of e-commerce and retail merchandising strategies, with experience in platforms like Amazon, Wayfair, and big-box retailers.
• Demonstrated success in leading cross-functional initiatives and managing through influence in a matrixed organization.
• Demonstrated analytical and problem-solving skills, with a working knowledge of financial principles.
• Excellent communicator with the ability to build trust, share clear strategies, and engage internal and external stakeholders.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and SAP.
• Skilled in performance tracking using tools like Tableau, PowerBI, or Google Analytics.
• Ability to travel up to 30% for customer meetings, store visits, or market activations.

PREFERRED QUALIFICATIONS:

• MBA or advanced degree.
• Experience in building products or related consumer/trade goods industries.
• Familiarity with omnichannel strategy and coordination between wholesale and retail product strategies.

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $120,000 USD - $192,500 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.