Lifecycle Marketing Manager
Skills
- Hands-on experience with marketing automation/CRM systems (Braze, Mailchimp, or similar)
- Strong A/B testing and experimentation skills
- Data-driven analytics capability, comfortable with large datasets
- Experience optimizing for down-funnel metrics (conversion, revenue, retention)
- Experience collaborating cross-functionally with Product, Data, and Design
- Familiarity with personalization, segmentation, and lifecycle frameworks
- Comfort with technical execution and marketing technology integrations
- Excellent written and verbal communication and stakeholder management
Responsibilities
- Design, build, and manage automated email workflows and ad-hoc campaigns based on customer behavior and lifecycle stage
- Collaborate with Product, Data Science, Analytics, and Design to develop and execute marketing strategies aligned to business goals
- Partner with analytics to measure campaign performance, generate hypotheses, and run experiments
- Analyze campaign trends, surface actionable insights, and communicate learnings across stakeholders
- Localize lifecycle strategies for international markets while maintaining a consistent global brand voice
- Integrate predictive models and segmentation into lifecycle orchestration with data science partners
- Oversee technical campaign deployment and ensure reliable execution across platforms
- Evaluate and recommend marketing technologies and platforms to improve automation, personalization, and scale
Education
- Bachelor's degree or equivalent experience
- Degree in Marketing, Analytics, Business, or related field preferred
Benefits
- Competitive base salary with equity eligibility
- Comprehensive health, dental, and vision benefits (standard)
- Hybrid work model: in-office 2 days/week (Tues/Thurs) + 1 flex day beginning Jan 2026
- Up to 4 weeks remote per year for hybrid roles
- Professional development and learning opportunities
- Inclusive, mission-driven culture and EEO accommodations
Average salary estimate
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