App Marketing & User Acquisition Manager for a USA Agency (Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client manages a growing portfolio of mobile apps across fitness, camping, and lifestyle categories. Their focus is on building useful, engaging, and lasting products that people love.

We’re looking for an ASO & App Advertising Specialist to join our team and help us optimize visibility, acquire high-quality users, and scale growth across multiple apps. You’ll own Apple Search Ads (ASA) strategy and execution across our app portfolio while also supporting app store optimization and other advertising channels. This role is about running effective ASA campaigns, maximizing ROAS, and scaling installs. You’ll partner with product, design, and analytics teams to continuously test, learn, and grow.

You MUST be able to work with AI/machine learning tools such as Mobile Action/AppTweak and prove your experience here.

Key Responsibilities:

• Apple Search Ads (Core Focus): Plan, launch, and optimize ASA campaigns across multiple apps; manage keywords, bids, targeting, and A/B testing to maximize ROAS and installs.
• ASO (App Store Optimization): Conduct keyword research, update metadata, optimize app store assets, and track rankings, reviews, and conversions for continuous improvement.
• Paid User Acquisition (Support): Assist with campaigns on Meta, Google, TikTok, and other networks; collaborate with design on creatives and explore new ad opportunities.
• Analytics & Reporting: Use MMPs (AppsFlyer, Adjust, Branch) and dashboards to track performance, run cohort analysis, and provide actionable insights.
• Collaboration: Work with product, design, and analytics teams to align ASA/ASO with app updates and retention efforts, while staying current on trends and competitor strategies.

• This is a remote job, but we need flexibility for team meetings.
• 2–3+ years hands-on experience running ASA campaigns (must-have).
• Strong track record of improving ROAS and scaling ASA across multiple apps.
• Knowledge of ASO best practices for iOS App Store and Google Play.
• Familiarity with MMPs (AppsFlyer, Adjust, Branch) and cohort reporting.
• Analytical mindset with comfort in spreadsheets and performance dashboards.
• Ability to manage multiple apps and priorities in a fast-moving environment.

Nice to have:

• Experience managing UA on Meta, Google App Campaigns, and TikTok.
• Background in subscription apps or fitness/lifestyle categories.
• Familiarity with creative testing frameworks and automation tools.
  

• Opportunity to lead ASA strategy across a diverse app portfolio.
• Autonomy and ownership in a growth-focused environment.
• Flexible, remote-first work culture.
• Retainer +Rev Share on Ad Spend