Director, Marketing and Ad Technology Solutions Architecture

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

The Director, Marketing and Ad Technology Architecture is someone with first-hand experience in building/integrating with and operating a variety of platforms, from messaging technologies (email, mobile push, SMS), Customer Data Platforms (CDP), Advertising Technology (Ad Serving, DSP, SSP), Content Management Systems (CMS)—to the foundational elements around data, identity management and resolution, C360, and tagging and taxonomy.

You may need to be “hands-on” to lead technical design and approach—in other situations, you will partner with marketing and business leaders to take their use-cases and translate them into technical requirements. You hold a diverse background which includes brand, SaaS/Platform and consultancy experience. They have a pulse on latest marketing and ad technology trends and work toward being on the leading edge of innovation.

This is a senior, visible and matrixed role, leading a small team of solution architects who support our MarTech, lifecycle and marketing teams. You will report to the Vice President of Customer Lifecycle and Marketing Technology. This role is fully remote.

You'll have opportunity to:

• Understand the D2C product and business roadmap, gaps and capabilities of the existing D2C technology and martech stack—to build a short, mid and long-term martech and adtech strategy according to ECS' strategic vision
• Lead platform evaluations; work with technology team and external partners/vendors on assessment approach (pilot and validation) and investment cases
• Lead the technology rollout, adoption, and value realization of selected platform(s) to enhance audience discovery, targeting, and orchestration for first and third-party use-cases, both on and off-property
• Develop a strategic roadmap for platform and system integrations, cross-platform orchestration and personalization use-cases
• Partner, lead meetings and communication between marketing and team members and technical teams to translate requirements into technical solutions
• Lead both the team and peers across the organization, on MarTech / AdTech best practices and latest technologies, to promote high value outcomes
• Support daily BAU and product roadmap workstreams; help urgent use-cases and custom approaches to tech/business problems

• 10+ years of experience in Martech and AdTech; both in implementation and operations across different platforms and environments
• POV on industry-leading MarTech / AdTech platforms, with ML, and GenAI use-case intersections
• Experience with the Product Operating Model, Objectives and Key Results framework
• Comfort and experience operating in both continuous development and sprint-based environments
• Knowledge of GenAI/ML platform and opportunities, Data Management (Data lakes) Content Management Systems, DAMs, UX, and AWS cloud portfolio
• Working knowledge of SaaS Platforms: Salesforce Marketing Cloud (preferred), Adobe, CMS', DSP/SSPs, ad Serving technology, data clean rooms; moderate SQL and data architecture
• Lead conversations across a variety of levels, from executive and senior leaders, marketing, analytics, data science, to engineering teams
• Demonstrated agreement building ability with business and technology partners

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.