Product Marketing Manager
Skills
- Proven product marketing experience and customer-centric approach.
- Strong storytelling and communication skills for internal and external audiences.
- Influence without direct authority and effective cross-functional collaboration.
- Analytical skills to interpret data and qualitative research into actionable insights.
- Ability to prioritize and deliver in a fast-paced environment.
- Self-starter capable of building programs from scratch.
Responsibilities
- Develop deep understanding of Everlaw’s in-house corporate legal audiences to shape marketing and sales messaging.
- Collaborate cross-functionally with sales, architecture, customer success, and product teams to create and evangelize go-to-market strategies.
- Create marketing collateral and sales enablement assets to support product launches and campaigns.
- Act as business partner with product teams to develop business value messaging for the Everlaw platform.
- Execute launch plans for new product features and initiatives with cross-functional teams.
- Conduct qualitative and quantitative customer and competitive research to inform strategies.
- Drive omni-channel marketing campaigns to increase awareness and revenue growth.
- Participate actively in the marketing team's creative think tank.
Education
- Relevant professional degree or higher (preferred MBA or JD).
Benefits
- Competitive salary with equity program.
- 401(k) plan with company matching.
- Health, dental, and vision insurance.
- Flexible spending accounts for health and dependent care.
- Paid parental leave and sick leave.
- Seventeen paid vacation days plus federal holidays.
- Mental health membership with Modern Health.
- Annual learning and development stipend.
- Company-sponsored life and disability insurance.
- Flexible hardware and home office setup support.
- Monthly home internet reimbursement.
- Regular team activities and volunteer hours.
Average salary estimate
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