Senior Manager of Communications & Marketing

We're looking for a Senior Manager of Communications and Marketing to join our communications team! Are you passionate about communications and marketing?

Join CSWE today and help us continue to make a difference!

Compensation & Benefits:

• Competitive Base Salary: $85,000-$90,000
• Health, dental, vision insurance, life/AD&D insurance, STD/LTD, FSA, 403B & More! (Some of these benefits are 100% employer paid!)
• Paid Vacation, sick leave, and holidays
• Professional Development Opportunities*
• Company sponsored events and conferences*

*Terms & Conditions Apply

The Council on Social Work Education (CSWE) is a national association of social work education programs that ensures and enhances the quality of social work education for professional practice and promotes individual, family, and community well-being, and social and economic justice. CSWE pursues this mission by setting and maintaining national accreditation standards for baccalaureate and master’s degree programs in social work, by promoting faculty development, and by advocating for social work education and research.

The Council on Social Work Education is committed to creating an accessible, supportive environment that recognizes diversity and cultural competence as integral components of excellence. Candidates who contribute to that goal are encouraged to apply and identify their strengths in this area.

POSITION SUMMARY

The Senior Manager of Communications and Marketing will be responsible for executing the strategic communications and marketing initiatives. Under the direction of the Vice President of Communications and Membership, the incumbent will beneficially promote CSWE’s brand, product and services. 

The Senior Manager of Communications and Marketing will serve as the communications generalist working with CSWE divisions to create and distribute engaging content, manage digital platforms and build strong relationships with stakeholders. The incumbent will handle various administrative, communications, and marketing tasks and projects and will help implement communications strategies and plans.

ESSENTIAL DUTIES AND RESPONSIBILITIES:                

• Collaborate with all divisions to set and meet communications and marketing benchmarks and goals; implement communications and marketing plans while aligning with deliverables established with other teams.
• Implement internal communication strategies that support effective use of cross organizational communication; manages content management systems (e.g., Asana, Hootsuite, etc.)
• Contribute to the development of CSWE’s annual strategic communications plans; coordinate with internal and external partners for effective implementation and execution.
• With the VP of Communciations and Membership, IT, and external vendor, help manage the build out of CSWE’s new website; in the interim, work collaboratively with communications, publications, IT, and other CSWE teams to manage the current website (including posting and updating content, creating new pages, managing the image library, and working to troubleshoot issues).
• Develop, execute, and evaluate integrated marketing campaigns across various channels, including digital, print, and events, to increase brand awareness and engagement.
• Curate and generate content for platforms including external sourcing, copywriting, visual media as well as email content, infographics, image libraries, and news items; work with publications team and VP of Communications and Membership to review/edit CSWE materials, Web content, etc.
• Develop engaging digital media content, organized into a comprehensive editorial calendar; manage CSWE’s core social media platforms, ensuring consistent engagement and audience growth.
• Manage content partnership and revenue stream with newsletter (CSWE Compass) and CSWE Career Center partners.
• With the VP of Communications and Membership, develop media relations plan to proactively pitch CSWE news and experts, and to respond to media inquiries.
• Spearhead a story-telling driven content strategy that weaves together CSWE’s work with personal stories of impact; content should include written material, video and graphics and will be incorporated into website, email and social media communications.
• Maintains communication with our audience on CSWE’s online community, Spark.
• Coordinate the production and distribution of videos, graphic elements, brochures, fact sheets and logos.
• Collaborate with the VP of Communications and Membership with communication correspondence both internally and externally; provide guidance to executive leadership on concise messaging. 
• Ensure the brand messaging is consistent across all communication platforms; ensures branding is consistent across all marketing materials.  
• Ensure accuracy, timeliness, and consistency with communications and marketing content and correspondence.
• Respond to general inquiries concerning communications and marketing efficiently.
• Performs other duties as assigned.

QUALIFICATIONS, KNOWLEDGE AND SKILL:

• Bachelor’s degree in Marketing, Communication, Public Relations, or a related field preferred; Bachelor’s degree in any field is required.

• Five (5+) years of experience in marketing, communications, public relations, or a related field with proven ability to execute effective communications initiatives is required.
• Excellent and effective written and verbal communications skills is required.
• Excellent and effective editorial skills is required.
• Excellent attention to detail, accuracy, and timeliness of work completion.
• Exceptional planning and organizational skills, with the ability to strategically schedule and coordinate campaigns, communications, and projects.
• Proficiency with digital media platforms such as project management platforms, content management systems, customer relations management systems, social medial management platforms, digital asset management, marketing automation, digital community management, or similar is required.
• Proficiency with Microsoft Office Suite and Canva is required; proficiency with Adobe Creative Suite is preferred.
• Experience with graphic design is preferred.
• Demonstrated ability to manage multiple projects at once, maintaining timelines, and meeting deadlines.
• Provent ability to work independently and collaborate across teams.
• Ability to travel 1-2 times per year.

The office is located in Alexandria, Virginia.

APPLICATION INSTRUCTIONS:
Please submit a cover letter and your resume or CV by clicking the "I'm Interested" button on the job posting. 

To be qualified, an individual must have the requisite skills, experience, and education for the job and must also be able to perform the essential functions of the job, with or without reasonable accommodation. The Council on Social Work Education provides reasonable accommodations to applicants upon request. Your information will be kept confidential according to EEO guidelines.

COMPENSATION
• The salary range for this position is commensurate with experience ($85,000-$90,000 annually).
• CSWE offers a competitive benefits package including medical, dental, vision, PTO, 403b retirement contributions, and more.

ADA SPECIFICATIONS
This position is primarily sedentary and is performed in an office setting. The physical demands of this position are limited to the ability to lift up to 30 lbs. and bend, stoop, and carry materials. Occasional travel within the United States and work on weekends may be necessary. The Council on Social Work Education (CSWE) is an Equal Opportunity, Affirmative Action Employer. CSWE is dedicated to building a culturally diverse staff committed to working in a pluralistic environment. We encourage applications from women, minority groups, veterans, and people with disabilities.